United Biscuits launches new-look packaging for Jacob’s
19th January 2015: United Biscuits (UB), the leading international manufacturer of biscuits and cakes, has this week announced the introduction of new-look packaging and a revamped logo for its entire Jacob’s range.
UB has invested in the initiative as the next stage in its masterbrand strategy, which the manufacturer kick-started in 2014 by bringing all savoury products under the banner of Jacob’s, with the exception of Carr’s. The redesigned packs are now available to retailers with the first products already rolling out in-store.
The savoury snack market has been the fastest growing of all significantly sized snack categories in the UK over the past five years, currently expanding at five per cent year-on-year. Jacob’s has a near 30% share of the savoury biscuit and branded snacks market and is currently worth over £193m across the two categories, growing by more than nine per cent year-on-year in each.
Ted Linehan, Director of Savoury Brands at United Biscuits commented: “We have launched a new look and feel for Jacob’s, as part of UB’s ongoing support of one of Britain’s most iconic brands. The revamped logo brings a smart, contemporary style to the range, keeping it fresh and exciting. Following the successful introduction of the Jacob’s masterbrand campaign, this will help us to continue growing through stronger on-shelf impact and easier range navigation for the brand in-store. We are confident this will help to extend Jacob’s appeal to all our customers.”
For retailers seeking further information on the Jacob’s redesign, please contact United Biscuits on: 0208 234 5010 / firstname.lastname@example.org
 Nielsen/Kantar MAT Dec 2014
 Nielsen Data to 6th Dec 2014 (P13 Wk1)
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Notes to Editors
About United Biscuits:
United Biscuits (UB) is a leading international biscuit manufacturer whose baking heritage goes back generations, with many recipes passed down since the 1800s. UB bakes some of the best loved sweet and savoury biscuits and cakes that are household names in their respective markets; supported by a strong culture of innovation to continually develop snack brands. Among UB’s popular brand names are McVitie’s, Penguin, go ahead!, McVitie’s Jaffa Cakes, Jacob’s, Jacob’s Cream Crackers, Twiglets, Mini Cheddars and Carr’s in the UK, BN, Delacre, Verkade and Sultana in Continental Europe and Haansbro in Nigeria.
As the leading manufacturer and marketer of biscuits in the UK and second largest in the Netherlands, France, Belgium and Ireland, the company owns and operates 16 manufacturing facilities, of which seven are in the UK and has a strong footprint for growth, with products sold in over 130 countries.
UB is owned by Yildiz Holding – The world’s third largest biscuit manufacturer and the largest food and beverage company in Turkey with over 320 brands in 49 different categories.