UBUK Sales Team breaks a Guinness World Records title!
United Biscuits UK sales team sets sights on a successful 2015 after record-breaking event
17 February 2015: The UK sales team of United Biscuits (UB), the leading international manufacturer of biscuits and cakes, is celebrating after completing a unique challenge earlier this month, setting a new Guinness World Records title in the process.
Working in partnership with Guinness World Records (GWR) through its new Employee Engagement solution, the 150-strong UBUK sales team managed to topple 5,381 books, achieving the Guinness World Record for Most books toppled in a domino fashion. The domino was made from copies of the Guinness World Records 2015 edition, arranged in a formation spelling out ‘UBelieve’ and the first world record to involve GWR books directly.
The event took place as part of a team-building session facilitated by GWR, during UB’s annual sales conference. The challenge was designed based on the motivational objectives of UB’s sales staff as they look ahead to 2015 and the challenge of building upon a hugely successful twelve months.
Mark Winter, Sales Director at United Biscuits UK & Ireland, commented: “At United Biscuits we take great pride in our team spirit and the day provided an opportunity to strengthen this through a bespoke GWR challenge. The challenge focussed on inspiring the UBUK Sales teams to achieve bigger and better things and build on an extremely successful 2014. To have broken the World Record title is a fantastic achievement for the team, and what a fun engaging way to kick-off the year whilst setting our stall out for a successful 2015.”
Alen Pixley the GWR Senior Project Manager said: “Our playful presentation and focused training brought tremendous success. The United Biscuits UK Sales team demonstrated patience, courage and dedication throughout the entire event. Practicing first as individuals, then working in small groups to finally come together as one whole team to achieve their world record, this was an example of team work at its world record breaking best.”
For further press information contact the team at 3 Monkeys
Tel: 020 7009 3100
About United Biscuits:
United Biscuits (UB) is a leading international biscuit manufacturer whose baking heritage goes back generations, with many recipes passed down since the 1800s. UB bakes some of the best loved sweet and savoury biscuits and cakes that are household names in their respective markets; supported by a strong culture of innovation to continually develop snack brands. Among UB’s popular brand names are McVitie’s, Penguin, go ahead!, McVitie’s Jaffa Cakes, Jacob’s, Jacob’s Cream Crackers, Twiglets, Mini Cheddars and Carr’s in the UK, BN, Delacre, Verkade and Sultana in Continental Europe and Haansbro in Nigeria.
As the leading manufacturer and marketer of biscuits in the UK and second largest in the Netherlands, France, Belgium and Ireland, the company owns and operates 16 manufacturing facilities, of which seven are in the UK and has a strong footprint for growth, with products sold in over 130 countries.
UB is owned by Yildiz Holding – The world’s third largest biscuit manufacturer and the largest food and beverage company in Turkey with over 320 brands in 49 different categories.