Trick or Treat! McVitie’s brings fang-tastic spooky cakes to shelves for Halloween
24 August 2016: McVitie’s has announced the launch of its spook-tacular cake range due to hit shelves from 5th September in time for Halloween. Tapping into the booming Halloween seasonal market, the new range offers the perfect party accompaniments or surprise for trick or treaters.
Inspired by its American influence, Halloween is going from strength to strength; shoppers spent over £40m on Halloween goods in 2015, up 22% vs the previous year (Nielsen Oct 2015), and McVitie’s novelty packs are expected to be a big hit.
This year’s spooky season sees the return of McVitie’s Jaffa Cakes Bars, this time in ‘Fang-Tastic Orange’ flavour and a ‘Batty Blackcurrant’ variety. The latter will have a new recipe which sees white sponge topped with a tangy blackcurrant jam and covered in dark crackly chocolate. Also tapping into seasonal flavours, popular McVitie’s Hobnobs Flapjacks have been given a makeover, with a new Toffee Apple variant.
Following a successful launch earlier this year, new McVitie’s Digestives Teacakes have also undergone a devilish name change for Halloween with each treat individually wrapped in eye-catching red devil foil. McVitie’s Penguin Cake Bars also get a makeover with a p-p-p-petrifying new design.
The full range features brand new Halloween horror packaging, designed to ensure the products stand out on shelf with McVitie’s Cake Company forecasting a retail sales value for its sharing cakes of over £1.2m.
Claire Hooper, Senior Brand Manager of McVitie’s Cake Company, commented: “Halloween continues as one of the top three seasonal moments in the retail calendar. Shareable sweet treats are a key impulse purchase driver within the seasonal market which presents a fantastic opportunity for retailers to capitalise on, especially in the cake aisle. As one of the biggest brand in cake, we’re confident our range, with its new fun designs and flavours, will catch the eye of shoppers as they look to stock up on spooky surprises for their Halloween festivities.”
Summary of McVitie’s Cake Company Halloween range availability:
McVitie’s Digestives Devilish Teacakes, 16 pack
McVitie’s Hobnobs Toffee Apple Flapjacks, 5 pack
McVitie’s Jaffa Batty Blackcurrant Cake Bars, 5 pack
McVitie’s Jaffa Fang-tastic Orange Cake Bars, 5 pack
McVitie’s Petrified Penguin Cake Bars, 10 pack
For further press information contact the team at 3 Monkeys Zeno:
Tel: 020 7009 3100
pladis is a global biscuit and confectionery company with operations in 120 countries across Europe, the Middle East, Africa, Asia and the Americas. With annual revenues of US$5.2 billion, pladis has 36 factories in 13 countries and employs 26,000.The company is owned by Yildiz Holding, the largest food company in CEEMEA, and combines three centuries of baking and confectionery expertise by bringing together its iconic Godiva, McVitie’s and Ulker brands.
With a commitment to “promise happiness to the world with every bite”, the company delights consumers with products in sweet and savoury biscuits, wafer, cake, chocolate, gum and candy categories.