We embed our corporate responsibility activities within the business so that those responsible for operational decisions are also responsible for implementing CR activity.
We involve and engage a wide range of stakeholders in the development and implementation of our CR agenda. These include shareholders, customers, NGOs, consumers and of course our employees. Our employees have been instrumental in driving our environmental agenda with their suggestions; over 200 have been received and approximately half have been implemented. Employees have also played a key role in choosing the community projects to support.