United Biscuits has a long history with significant evolution in the past decade to become a pure player in baked biscuits.
Today, United Biscuits is:
- A pure-play biscuits and baked snacks company after the disposal of KP snacks in 2013
- The international business has tripled in size since 2006 and now represents over 20% of sales
- Organic growth has been reinforced by strategic acquisitions in key, developing markets
We are embarking on a new phase of growth with renewed focus on core brands under new owners Yildiz Holding – The world’s third largest biscuit manufacturer and the largest food and beverage company in Turkey with over 320 brands in 49 different categories.
Our products are what made us the company we are today…
Our products are what made us the company we are today…
The first Crawford’s biscuits were baked by William Crawford in a small shop in Leith, Edinburgh, in 1813. Ever since then, the Crawford’s name has been trusted for quality everyday biscuits, which are still made with the same skill and care at our bakeries.
Jonathan Dodgson Carr started his bakery business in Carlisle in 1831.
Biscuits were first baked by William Jacob in Waterford, Ireland.
The first Jacob’s Cream Cracker was baked in 1885 in a factory in Dublin.
Founded in Zaandam, starting off mainly with the production of bread and rusks, Verkade has brought a wide range of delicious biscuits and chocolate to dutch customers ever since.
Established in the 1870’s, Delacre was first known for its Belgian chocolate. In the 1890’s, the Maitres Patissiers of Delacre applied their ‘Savoir Faire’ to making fine biscuits covered in their own rich chocolate.
The first Digestive biscuit was created by a young employee, Alexander Grant. It was used originally to aid digestion.
The brand was originally created in 1897 in France and uniquely known as being the biscuit with an appetising smile.
McVitie’s Chocolate Digestives were launched.
McVitie’s and Price introduced the Jaffa Cake in 1927. The cakes were named after the Jaffa oranges which flavour the zesty centre of the cake.
Twiglets were first baked as a unique snack.
Sultana was introduced to the market. Over the 50-plus years of its existence, Sultana has become a star brand of the Verkade products.
Penguin was first launched in 1932 by William McDonald, a biscuit manufacturer in Glasgow.
United Biscuits founded following the merger of two Scottish family businesses.
McVitie & Price and MacFarlane Lang and United Biscuits is listed on the London Stock Exchange.
The first Delichoc biscuit was made
From the 1960s UB added to its portfolio with various acquisitions…
(Unless otherwise stated, each represents an acquisition of 100%.)
UB acquired Meredith & Drew, a UK crisp manufacturer.
UB acquired Kenyon Son & Craven, a leading UK nut manufacturer.
UB acquired Keebler Company, a leading US cookie and cracker manufacturer, subsequently sold to a number of buyers in 1995.
UB acquired Terry’s of York, the confectionery company, subsequently sold to Kraft Suchard in 1993.
Mini Chedders were baked and introduced into the market.
McVitie’s Hobnobs were launched in 1985.
UB acquired Ross Young’s, a leader in the UK frozen food sector.
UB acquired Verkade, a leading biscuit and confectionery company in the Netherlands.
Investment in three leading European biscuit companies
Fazer Biscuits (Finland), Oxford Biscuits (Denmark) and Gyori Keksz (Hungary). Joint venture established in Éire.
UB acquired the Smith’s Snackfood Company, Australia’s leading snackfood manufacturer incorporating a snacks business in Italy.
UB aquired Derwent Valley Foods, the UK owner of the Phileas Fogg snack brand.
Further investment in Oxford Biscuits (Denmark) and Gyori Keksz (Hungary) taking investments to 100%.
Further investment in three companies: Fazer Biscuits. San, a polish biscuit manufacturer. Nibb-it-Snacks, a Dutch snacks and food manufacturer.
Mini BN was launched.
UB acquired the Original Pretzel Company, Australia.
go ahead! was launched. It quickly became the biggest brand in the healthy biscuit category.
Acquisition of the French biscuits business, Biscuiterie Nantaise (BN), from PepsiCo. Inc.
In exchange for certain continental European snack operations and the sale to PepsiCo. Inc. of The Smiths Snackfood Company, Australia.
Acquisition of the Continental European Biscuit Business, Delacre, from the Campbell Soup Company.
Delacre has operations in the Netherlands, Belgium, Germany, France and exports to the USA.
Meiji McVitie, UB buys out Meiji’s 50% stake of the venture to form a new company, UB Japan Ltd.
McVitie’s extended the digestive family with Caramel Digestives.
Merger of UB’s Young’s seafood business with Legal & General Ventures Bluecrest to create the largest seafood business in the UK.
Acquired certain biscuit operations from German confectionery company, Stollwerck.
UB receives Stollerck’s Hungarian biscuit business and appoints Stollwerck as its sales and distribution agent in Germany.
Binding agreement reached with HJ Heinz Company for the sale of UB’s frozen and chilled food businesses (excluding chilled fish operation) for a price of £190 million payable on completion.
Sale of UB’s Grimsby-based chilled fish business to Northern Foods. The operation supplies added-value seafood products to Marks & Spencer and Waitrose.
Sale of UB Hungary to Danone.
Sale of UB Malaysia and UB Singapore to Danone.
UB is acquired and delisted from the stock market by a private equity consortium.
Sale of UB Nordic A/S and UB Denmark A/S to Danone.
Sale of UB’s TUC and Cheddars brands to Danone (Jacob’s). Mini-Cheddars excluded from deal.
Sale of UB Snack Foods SpA and UB Snack Foods GmbH to Danone. This comprises UB’s Donauwörth factory in Germany and a commercial office in Italy.
Sale of San, Poland to Danone.
Sale of 44% interest in Young’s Bluecrest Seafood Holdings Limited.
Sale of Fazer, Finland to Danone.
Completion of sale of United Biscuits (China) Limited and its subsidiaries to Nabisco.
Closure of dry mix factory in Tunisia.
Sale of Benelux Snacks business to Roger & Roger.
UB acquired Jacob’s, a leading savoury biscuits and crackers company.
Acquisition of the brands Nik Naks and Wheat Crunchies from Golden Wonder.
Completion of sale of UB Southern Europe to Kraft Foods Inc.
Sale of Business completed to The Blackstone Group and PAI.
UB acquires a factory in India and launches commercial business.
McVitie’s Medley was launched in 2012, a great tasting snack, suitable for any time of the day.
Jacob’s Oddities launched in 2012, these quirky baked snacks are perfect for lunchboxes.
UB announces the sale of the KP Snacks business to Intersnack Gmbh.
UB enters into a Joint Venture in Saudi Arabia and establishes the International Biscuit Company (IBC) in Riyadh.
Launched in 2013, McVitie’s have used over 120 years of baking expertise to create a perfect range of breakfast biscuits.
UB acquires A&P foods in Nigeria.
Acquisition of Nabisco’s European, Middle East and North African businesses (EMENA).
UB sold to Yildiz Holding – The world’s third largest biscuit manufacturer and the largest food and beverage company in Turkey with over 320 brands in 49 different categories.
The latest and finest creation to the Jacob’s portfolio. Cracker Crisps are launched in three flavours: Sour Cream and Chive, Thai Sweet Chilli and Sea Salt and Balsamic Vinegar.
United Biscuits and Alibaba Group collaborate to introduce unique British biscuits to consumers in China
The McVitie’s retro favourite chocolate biscuit bar Trio returns by popular demand
UB introduces its biggest innovation for 2016 with new McVitie’s Digestives Nibbles
pladis has been launched by bringing together iconic Godiva, Ulker and McVitie’s brands