Using a unique and innovative technique, Jacob’s Cream Crackers have been, and remain, the classic cracker brand. Using the same special baking techniques used in 1885, Jacob's make crackers with a distinctive crispy outside, a slightly softer textured centre and a classic yeasty dough flavour. Today, Jacob’s Cream Crackers remain the fastest selling crackers in the UK.

With Jacob’s the Number 1 brand in crackers, today's range is much broader than just Cream Crackers. Jacob’s offer a full range of crackers for every occasion and topping, including Choice Grain multigrain crackers, the Cornish Wafer puff crackers, Savours baked wheat crackers that are flavoured with delicious ingredients and classic Water Biscuits baked to a dark, nutty finish.

With the current, renewed interest in high quality cheeses and local farm produce, Jacob's Biscuits for Cheese assortments are selling more and more every year, and are avavilable all year round in different pack sizes.

Since UB bought the Jacob’s business and brand in September 2004, there has been renewed focus on developing this classic crackers brand.

The savoury biscuit and snacks range acquired by UB in 2004 also includes well known favourites such as Club, Iced Gems, Fig Rolls, Twiglets and a number of successful licensed brands such as Tuc, Hovis crackers and Fortt’s Bath Olivers. The full range, combined with UB’s existing savoury biscuits business (such as Carr’s) makes UB the no 1 manufacturer in UK savoury biscuits.

Jacob’s Flatbreads: Thin, crispy and delicious, Jacob’s flatbreads are carefully baked using the finest quality ingredients. We suggest you enjoy them with your favourite topping to make a great tasting lunch.

Jacob's Oddities: Light, crispy, savoury biscuit snacks made into 7 fun shapes (duck, bone, man, rocket, camera, racquet and telephone) and are also reassuringly baked (not fried), with no artificial colours or flavours. These innovative snacks come in 5 delicious flavours, Ready Salted, Cheese, Smoky Bacon, Salt & Vinegar and Sour Cream & Chive and are available in multipacks, sharing bags and handy packs. Oddities were launched in March 2012, and were recently named Savoury Product of the Year 2013 following a survey of over 10,000 people by TNS.