Carr's

 

Carr's is the leading premium cracker brand and the range consists of the following products: Carr's Table Water, Carr's Melts range, Carr's Selections and now Carr's Nibbles.
 
Launched in the Summer of 2008 Carr's Nibbles are a new addition to the Carr’s portfolio. A range of bite-sized savoury nibbles which are perfect for a special occasion - pre dinner hors-d'oeuvres perhaps? or just as a tasty savoury snack for any time of the day. Carr's Nibbles come in three delicious flavours: Black Olive, Cheese and Black Onion Seed & Rosemary.
 
In addition, there are two new flavours being introduced into the Carr's Melts range - Sesame & Chive and Rosemary & Thyme. The brand has also been given a makeover with a great new packaging design.
 

Brand history

Carr's Table Water biscuits in their original form first appeared in the late 19th Century as a refinement of the ship's biscuit. Water instead of fat was used to blend the dry ingredients in order to keep the biscuits fresh on long voyages. Carr's Cabin Biscuits with their delicate, crisp texture proved extremely popular with seafarers. Word soon spread to every port and inevitably in 1908, these biscuits were made available to landlubbers too in the form of Carr's Table Water and are still baked today in the proud tradition established by Jonathan Dodgson Carr. In 1972, Carr's became part of United Biscuits.

 

Brand facts

  1. Brand fact 1

     In 1841, Carr's became the first biscuit manufacturer to receive the royal warrant from Queen Victoria.

  2. Brand fact 2

    The first biscuit cutting machine was in the Carr's factory in Carlisle.

  3. Brand fact 3

     Carr's Table Water is baked in a brick oven!