BN
Having been acquired in 1998 by United Biscuits after a period of marked decline in its sales, BN was relaunched in September 1999 in the course of a wholesale revision of its strategy in terms of its portfolio of brands, promotion and advertising support for its products.
In 2002 BN recovered its growth by means of a policy of powerful innovation right across its portfolios and also by the development of new occasions for eating its products, like breakfast.
In 2005, being the first manufacturer to offer a range of light products for children, BN was able to increase its capacity again to respond rapidly to meet the expectations of consumers in its market. With all its products, BN supports mums and children with more education and more transparency on:
- the importance of a balanced diet
- the need for children to take physical exercise
- key nutritional information
BN today has all the resources to stand up to the competition in the biscuit market by offering a wide range of biscuits for breakfast or snacks. Whether it’s in the home or outside, BN gives children the energy required to blossom.
In February 2008, the BN family grew due to the launch of BN Crisp Chocolate-Nuts and Crisp Milk and thanks to a breakthrough pack, new biscuits with four crisp cereals (wheat, rice corn flakes and oat flakes) and gourmet flavours.
.jpg)
Brand history
Created in 1897, BN is seen as a traditional brand and it enjoys a good reputation in France.
Over the years, BN has established itself as an indispensable brand in the children’s biscuit market, focusing in particular on the snack sandwich cookie segment. Listed among the ten most popular brands among children in France, BN relies on the strength of its image as a unique brand, that of a biscuit with an appetising smile.