Founded in 1886 in Zaandam in the Netherlands, starting off mainly with the production of bread and rusks, Verkade has brought a wide range of delicious biscuits and chocolate to Dutch consumers ever since. The Verkade brand is known by all Dutch consumers, who have appreciated Verkade classics since childhood.
The Verkade brand consists of a large assortment of Dutch classics, such as San Francisco, Café Noir, Knappertjes, Nizza and Maria biscuits for the whole family. In recent years the launch of UB products such as Digestive, Tarwebiscuits (Digestive Chocolate) and Digestive Crunchy (Hobnobs) have successfully contributed to the growth of the 125 year old brand. In 2009, Verkade was the first A-list chocolate producer worldwide to make the transition to Fair Trade production on a large scale. The long time favourite savoury segment was re-launched in 2010. Verkade received the retail ‘Brand of the Year’ award in 2008 and 2010.
Starbrand of the company is the Sultana brand. Sultana has become the icon brand for the healthy IBM (in-between-meals) segment in the Netherlands, addressing the snacking needs of the contemporary consumer. Its innovative healthy snacking range encompasses products such as Fruit Biscuit, Volop, a deliciously flavoured ginger bread for on the go, and Sultana Hartig, the first savoury biscuit in the Dutch market. Sultana Hartig was awarded ‘Most Sustainable Introduction’ in 2009.