Over the 50-plus years of its existence, Sultana has become a star brand of the Verkade products.
Sultana has become the icon brand for the healthy I.B.M. (in-between-meals) segment in the Netherlands, addressing the snacking needs of the contemporary consumer. Its innovative and healthy snacking range encompasses products such as Fruit Biscuit, Volop, a deliciously flavoured ginger bread for on the go, and Sultana Hartig, the first savoury biscuit in the Dutch market. Sultana Hartig was awarded ‘Most Sustainable Introduction’ in 2009.
On the Dutch and Belgian market Sultana holds a strong position as preferred 'better for you' snack.