Mini Cheddars
Mini Cheddars is one of the UK's most established snack brands and is loved by a wide range of different consumers. Despite its deceptive size, Mini Cheddars delivers a surprisingly satisfying cheesy hit any time the munchies strike. Aimed at a broad target, mainly families, Mini Cheddars are ideal for when you have the tummy rumbles and you want something genuinely cheesy to keep you going until meal time.
As well as Original flavour, Mini Cheddars come in Cheese & Onion, Branston, BBQ and Mature Cheddar flavours. Mini Cheddars are available in 35g handypacks, 50g grab bags, multipacks, 200g sharing bags and at Christmas, can be purchased in a Christmas drum (250g).
The brand also has a sub range called Crinklys which is a baked crinkled crispier version of Mini Cheddars and a great alternative to crisps. Flavours include Cheese & Onion, Salt & Vinegar, Prawn Cocktail and Sweet Chilli which can only be purchased in a Christmas drum.
In 2006 Mini Cheddars and Crinklys relaunched in a healthier format. Using a blend of sunflower and vegetable oil, saturated fat has been reduced by 30% on Mini Cheddars and 40% on Crinklys. Original Mini Cheddars are free from artificial colours, flavours and MSG.
Brand history
Mini Cheddars have been around for over 20 years and are still the UK’s no.1 savoury baked snack, delivering a substantial savoury hit and satisfaction. Since 2001 the brand has enjoyed strong growth through the introduction of a 50g pack.