Sultana
On the Dutch and the Belgian market this healthy ‘better-for-you’ product holds the number one position as preferred ‘better-for-you’ snack! With an average growth of 15% per year for three consecutive years, Sultana is the key driver of the Dutch and Belgian ‘better-for-you’ segment. Sultana marketeers are working hard on maintaining this market leadership and extending the product range.
Its range of healthy snacking products encompasses products such as Fruit Biscuit (Apple, Forest Fruits, Wholemeal, Naturel and Peach & Orange flavours), Fruit Active (Apple & Red Fruit flavours) and Fruit Start (Apple, Fruits of the South & Forest Fruit flavours), each targeted at different consumer needs and occasion moments.
In 2008, Sultana introduced Fruit & Fit, a delicious healthy snack with plums and extra fibre, both of which contribute to good digestion. Fruit & Fit also contains 'super fruits' and vitamins that support the immune system. Sultana Fruit & Fit is available in two flavours, Apple & Plum and Cranberry & Plum.
Brand history
Founded in 1886 in Zaandam in the Netherlands, starting off mainly with the production of bread and rusks, Verkade has brought a wide range of delicious biscuits and chocolate to Dutch consumers ever since. The Verkade brand is known by nearly all Dutch consumers, who have appreciated Verkade classics since childhood.
The Sultana biscuit was launched as a tea biscuit with raisins and currants more than fifty years ago by Verkade. Nowadays, Sultana offers a complete range of products to consumers and has become a star brand under the Verkade name.