For further information about go ahead! and the full product range, visit www.goahead.co.uk.
go ahead! was launched in 1996 and quickly became the biggest brand in the healthier biscuits category. The go ahead! brand offers consumers delicious snacks they can feel good about eating, and is supported by an extensive range of products. The range includes Yogurt Breaks, Crispy Fruit Slices, Fruit Bakes and Fruity Wafers, and offers consumers a tasty, 'better for you' snack which can be enjoyed at home or on the go.