United Biscuits launches new UK depot tour
Latest in a series of successful activations to help boost depot biscuit sales
06 February 2015: United Biscuits (UB), the leading manufacturer of biscuits and cakes, has this week launched its largest ever in-depot activation designed to increase growth in the sweet and savoury biscuit categories by driving distribution of its core and NPD lines in the convenience and impulse channels across the UK.
The tour will see UB visit 43 depots across the UK beginning on 4 February and continuing until 19 March. Two dedicated UB brand ambassadors will be on hand to offer retailers advice on how to boost their biscuit sales including UB’s tailored Five-Step ‘Better Biscuits, Better Business’ plan. Supporting the delivery to market of new product lines including the recently revamped Jacob’s Crinkly’s range, the tour will bring UB’s convenience and impulse offering to life for retailers.
On entering the depots, retailers will be met by eye catching front displays highlighting the many attractive deals on offer. As well as strong case deals, they will also be offered a range of point of sale display solutions to help them create unmissable biscuit displays in-store – one of UB’s five ‘Better Biscuits’ simple and easy steps to drive incremental sales uplifts. Customers already implementing the steps have seen increased sales of over 50% in some cases. For example Mrs Loi of Nisa, Aylesbury achieved a total sales uplift of 66% over three weeks, simply by reordering brands in her biscuit displays.
Hena Chandarana, Trade Communications Controller at United Biscuits commented: “We are committed to helping retailers unlock what we believe to be an £18m RSV opportunity for biscuits in the Impulse trade. This is the third activation of its kind for UB, and our latest campaign builds on the success of our two in-depot campaigns last year in support of the McVitie’s ‘Sweeet™’ and Jacob’s ‘Snack Happy’ masterbrand campaigns. In 2014, our depot tours reached over 7,200 retailers across nine weeks of dedicated activity. By offering targeted advice for retailers, and strong promotional activity on the best sellers, the Jacob’s ‘Snack Happy’ tour alone resulted in a depot sales increase of over 330% compared to the same period the previous year.”
For further information on UB’s Five-Step ‘Better Biscuits, Better Business’ plan, retailers can visit www.betterbiscuits.com or telephone the Trade line 0208 234 5010 for advice and testimonials on how to grow their biscuit sales.
For further press information contact the team at 3 Monkeys
Tel: 020 7009 3100
Notes to Editors
Depot tour schedule:
|12 February||Bestway Manchester|
|13 February||Bestway Manchester / Bestway Lewisham|
|16 February||Dhamencha Croydon|
|17 February||Dhamencha Hayes|
|18 February||Parfetts Stockport / Dhamencha Lewisham|
|19 February||Parfetts Sheffield / Dhamencha Wembley|
|20 February||Parfetts Somercotes / Dhamencha Wembley|
|23 February||Dhamencha Barking|
|24 February||Parfetts East End Smethwick / Dhamencha Barking|
|25 February||Bestway Birmingham / Dhamencha Enfield|
|26 February||Bestway Birmingham / Bestway Hackney|
|27 February||Landmark Birmingham / Bestway Luton|
|2 March||Bestway Enfield|
|3 March||Bestway Enfield / Batleys West Bromwich|
|4 March||Landmark Walsall / Bestway Park Royal|
|5 March||Blakemores Wolverhampton / Bestway Park Royal|
|6 March||Blakemores Wolverhampton / Bestway Southall|
|9 March||Hyperama Nottingham|
|10 March||Bestway Croydon / Bestway Leicester|
|11 March||Bestway Croydon|
|12 March||Parfetts Aintree|
|13 March||Parfetts Halifax / Landmark BA Cardiff|
|16 March||Batleys Leeds|
|17 March||Batleys Leeds / Bestway Acton|
|18 March||Bestway Romford|
|19 March||Landmark United Glasgow / Bestway Edgware|
|20 March||Landmark United Glasgow / Bestway Tottenham|
|24 March||Bestway Barking|
|25 March||Batleys Gillingham|
|27 March||Batleys Southampton|
About United Biscuits:
United Biscuits (UB) is a leading international biscuit manufacturer whose baking heritage goes back generations, with many recipes passed down since the 1800s. UB bakes some of the best loved sweet and savoury biscuits and cakes that are household names in their respective markets; supported by a strong culture of innovation to continually develop snack brands. Among UB’s popular brand names are McVitie’s, Penguin, go ahead!, McVitie’s Jaffa Cakes, Jacob’s, Jacob’s Cream Crackers, Twiglets, Mini Cheddars and Carr’s in the UK, BN, Delacre, Verkade and Sultana in Continental Europe and Haansbro in Nigeria.
As the leading manufacturer and marketer of biscuits in the UK and second largest in the Netherlands, France, Belgium and Ireland, the company owns and operates 16 manufacturing facilities, of which seven are in the UK and has a strong footprint for growth, with products sold in over 130 countries.
UB is owned by Yildiz Holding – The world’s third largest biscuit manufacturer and the largest food and beverage company in Turkey with over 320 brands in 49 different categories.