United Biscuits launches NEW McVitie’s £1 price marked packs for cake snacking ranges
12 April 2016: United Biscuits (UB), a leading international manufacturer of biscuits, snacks and cakes, has today announced the launch of a new range of £1 price marked packs (PMPs) for the popular McVitie’s Slices and Flapjacks ranges.
The new PMPs will be available across four variants of McVitie’s Slices and Flapjacks – McVitie’s Hobnob Chocolate Flapjacks, McVitie’s Chocolate Digestive Slices, McVitie’s Digestive Caramel Slices and McVitie’s Hobnob Chocolate Tiffin Slices. As part of the launch, the ranges will now feature improved
packaging aligned to the new McVitie’s masterbrand design which looks to simplify the consumer shopping experience and ensure the products stand out on shelf.
Currently rolling out across convenience outlets, the new PMP range aims to
drive increased consumer interest in the cake aisle throughout the year and will be supported by impactful POS displays and eye-catching branded shippers in-store. The availability of new PMP variants aims to support convenience retailers in demonstrating the value on offer to shoppers, to help build trust through transparency in pricing, and support in driving sales from the shelf year round, and not just on promotion.
Claire Hooper, Senior Brand Manager of McVitie’s Cake Company at United Biscuits, commented: “We know a majority of shoppers say price is key to purchasing in convenience. As pressure remains on household budgets, consumers expect to see a continued focus on price cuts and promotions, allowing them to effectively manage their weekly shop whilst still purchasing household favourites. To meet this demand and the continued pressure to deliver best value, it is crucial for retailers to offer a range of price points.
“At UB we know the vital role that PMPs can play in demonstrating to customers the value on offer. As a result, we have expanded our popular range of McVitie’s Slices and Flapjacks to incorporate PMP variants to ensure we continue to drive growth into the category and support retailer sales as the spotlight on value continues.”
For further press information contact the team at 3 Monkeys Communications:
Tel: 020 7009 3100
About United Biscuits
United Biscuits (UB) is a leading international biscuit manufacturer whose baking heritage goes back generations, with many recipes passed down since the 1800s. UB bakes some of the best loved sweet and savoury biscuits and cakes that are household names in their respective markets; supported by a strong culture of innovation to continually develop snack brands. Among UB’s popular brand names are McVitie’s, Penguin, go ahead!, McVitie’s Jaffa Cakes, Jacob’s, Jacob’s Cream Crackers, Twiglets, Mini Cheddars and Carr’s in the UK, BN, Delacre, Verkade and Sultana in Continental Europe and Haansbro in Nigeria.
As the leading manufacturer and marketer of biscuits in the UK and second largest in the Netherlands, France, Belgium and Ireland, the company owns and operates 16 manufacturing facilities, of which seven are in the UK and has a strong footprint for growth, with products sold in over 130 countries.
UB is owned by Yildiz Holding – Owner of the master brands Ülker, McVitie’s and Godiva, Yildiz is a global, snacking focused food company with over 320 brands in 49 different categories. With 77 factories in 14 countries, the company exports to 100+ countries and operates in a geography housing around 4 billion people. Yildiz is the world’s 3rd largest biscuits company and employs 50,000 people around the world. https://english.yildizholding.com.tr/