United Biscuits and Top Gear launch new limited edition range of ‘Stiglets’
Take on the Top Gear track experience with Twiglets
29 January 2015: United Biscuits (UB) the leading international manufacturer of biscuits and cakes, has launched a limited edition range of ‘Stiglets’, with an on-pack promotion teaming up Twiglets with BBC Worldwide’s Top Gear Track Experience and the ‘tame racing driver’, The Stig.
Transforming the packaging of the iconic savoury snack, Twiglets adopts its new name and design for a limited period, offering consumers the chance to win one of 40 personal laps around the Top Gear test track alongside the famous racing driver through an on-pack competition. Consumers can enter online at the competition’s microsite – www.stiglets.co.uk – or by texting in their answer to a Top Gear themed question.
The promotional packs are currently rolling out across grocery and convenience stores, supported by bespoke, eye-catching Stiglets shippers to bring the initiative to life in all retail outlets. The promotional range comprises of a variety of pack formats suitable for different stores, a 150g sharing pack, 6 pack multipack and a price marked pack option (£1). The prize promotion closes for entries at the end of November.
The campaign is also supported by posts on The Stig and Top Gear’s Facebook pages as well as advertising in the February edition of Top Gear Magazine. Customers interested in the initiative will also receive more information through UB newsletters.
Ted Linehan, Director of Savoury Brands at United Biscuits commented: “Our partnership with Top Gear for this one-off range is another fun initiative to engage people with the much loved Twiglets brand. Twiglets are unique with a loyal and enthusiastic following, and we hope the Stig effect will help to drive further excitement in the brand. We think the offer of a race round Gambon and Hammerhead corners with the mysterious man himself will prove extremely popular with consumers.”
For retailers seeking further information on the new Stiglets range, please contact United Biscuits on: 0208 234 5010/ firstname.lastname@example.org
For further press information contact the team at 3 Monkeys
Tel: 020 7009 3100
Notes to Editors
About United Biscuits:
United Biscuits (UB) is a leading international biscuit manufacturer whose baking heritage goes back generations, with many recipes passed down since the 1800s. UB bakes some of the best loved sweet and savoury biscuits and cakes that are household names in their respective markets; supported by a strong culture of innovation to continually develop snack brands. Among UB’s popular brand names are McVitie’s, Penguin, go ahead!, McVitie’s Jaffa Cakes, Jacob’s, Jacob’s Cream Crackers, Twiglets, Mini Cheddars and Carr’s in the UK, BN, Delacre, Verkade and Sultana in Continental Europe and Haansbro in Nigeria.
As the leading manufacturer and marketer of biscuits in the UK and second largest in the Netherlands, France, Belgium and Ireland, the company owns and operates 16 manufacturing facilities, of which seven are in the UK and has a strong footprint for growth, with products sold in over 130 countries.
UB is owned by Yildiz Holding – The world’s third largest biscuit manufacturer and the largest food and beverage company in Turkey with over 320 brands in 49 different categories.
About BBC Worldwide:
BBC Worldwide is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (BBC). Its vision is to build the BBC’s brands, audiences, commercial returns and reputation across the world. This is achieved through investing in, commercialising and showcasing content from the BBC around the world, in a way that is consistent with BBC standards and values. The business also champions British creativity globally.
In 2013/14, BBC Worldwide generated headline profits of £157.4m and headline sales of £1,042.3m and returned £173.8m to the BBC. For more detailed performance information please see our Annual Review website: http://www.bbcworldwide.com/annualreview