Teatime just got tastier with McVitie’s Teacakes
United Biscuits launches new teacake flavours for the cake aisle in the latest ‘Sweeet’™ innovation
United Biscuits (UB), a leading international manufacturer of biscuits, snacks and cakes, has today announced it is expanding further in the cake aisle with the launch of McVitie’s Teacakes in two flavours. The range brings Britain’s favourite biscuit brand to the Cake aisle in the form of McVitie’s Digestives and McVitie’s Hobnobs combined with soft marshmallow, layered with chocolate and topped with caramel flavoured pieces or oaty-biscuit crumb for a delicious and sweet teatime treat.
Available in two variants – McVitie’s Digestives Caramel Teacakes and McVitie’s Milk Chocolate Hobnobs Teacakes – the sweet treats are available in packs of eight within all major grocery and convenience outlets with an MMRP of £1.65. With strong initial response from retailers, UB is predicting a high sales value for the range which is due to sit amongst premium ranges in the Cake fixture.
The launch is the latest innovation by UB to support continued growth within the branded cake segment. Part of the successful McVitie’s Masterbrand, the range will be supported by a strong promotion programme to drive on-shelf feature and trial with consumers.
Karyn Bryant, Senior Brand Manager at McVitie’s Cake Company commented: “We are extremely excited about the launch of McVitie’s Teacakes which we feel offers a groundbreaking new product for our customers. We have already seen great success in past innovations where we have brought the well-loved taste of McVitie’s products to the Cake aisle in new formats, and are confident McVitie’s Teacakes will prove a strong contender against existing ranges. After all, McVitie’s biscuits are eaten by 52 million people in the UK so we firmly believe McVitie’s Teacakes will be a popular hit with shoppers.”
Summary of McVitie’s Teacakes availability:
McVitie’s Digestive Caramel Teacakes (pack of 8)
McVitie’s Hobnob Teacakes (pack of 8)
For further press information contact the team at 3 Monkeys Zeno:
Tel: 020 7009 3100
About United Biscuits
United Biscuits (UB) is a leading international biscuit manufacturer whose baking heritage goes back generations, with many recipes passed down since the 1800s. UB bakes some of the best loved sweet and savoury biscuits and cakes that are household names in their respective markets; supported by a strong culture of innovation to continually develop snack brands. Among UB’s popular brand names are McVitie’s, Penguin, go ahead!, McVitie’s Jaffa Cakes, Jacob’s, Jacob’s Cream Crackers, Twiglets, Mini Cheddars and Carr’s in the UK, BN, Delacre, Verkade and Sultana in Continental Europe and Haansbro in Nigeria.
As the leading manufacturer and marketer of biscuits in the UK and second largest in the Netherlands, France, Belgium and Ireland, the company owns and operates 16 manufacturing facilities, of which seven are in the UK and has a strong footprint for growth, with products sold in over 130 countries.
UB is owned by Yildiz Holding – Owner of the master brands Ülker, McVitie’s and Godiva, Yildiz is a global, snacking focused food company with over 320 brands in 49 different categories. With 77 factories in 14 countries, the company exports to 100+ countries and operates in a geography housing around 4 billion people. Yildiz is the world’s 3rd largest biscuits company and employs 50,000 people around the world. https://english.yildizholding.com.tr/