New Mailbox Delacre launches in France and Belgium
Delacre has transformed its symbolic tea time biscuit box to connect with consumers through personalisation of product through the “Mailbox Delacre”.
For the last 125 years Delacre has been accompanying the consumers of all ages in their indulgent moments.
Delacre is one of the first biscuit brands that springs to mind for the French and given that the 1kg tea time tin box gets reused in French households (eg. as a memory or recipe box) Delacre aspires to develop new ways to use this iconic biscuit box. The brand is hoping to target younger consumers and create loyalty by involving them in a new digital experience: personalization of the biscuit box.
The Delacre brand has over 120 years of experience in creating traditional and indulgent biscuits. Today we must build on this strength while we continually develop ourselves. This is why we have created the Delacre Mailbox, a customised box of biscuits allowing both to delight those close and send them personalized messages.
Visit the website: http://www.mailboxdelacre.com/fr-fr
For more information please contact Agence Chupa Presse
Tel: +33 1 43 18 12 37
About United Biscuits:
United Biscuits (UB) is a leading international biscuit manufacturer whose baking heritage goes back generations, with many recipes passed down since the 1800s. UB bakes some of the best loved sweet and savoury biscuits and cakes that are household names in their respective markets; supported by a strong culture of innovation to continually develop snack brands. Among UB’s popular brand names are McVitie’s, Penguin, go ahead!, McVitie’s Jaffa Cakes, Jacob’s, Jacob’s Cream Crackers, Twiglets, Mini Cheddars and Carr’s in the UK, BN, Delacre, Verkade and Sultana in Continental Europe and Haansbro in Nigeria.
As the leading manufacturer and marketer of biscuits in the UK and second largest in the Netherlands, France, Belgium and Ireland, the company owns and operates 16 manufacturing facilities, of which seven are in the UK and has a strong footprint for growth, with products sold in over 130 countries.
UB is owned by Yildiz Holding – Owner of the master brands Ülker, McVitie’s and Godiva, Yildiz is a global, snacking focused food company with over 320 brands in 49 different categories. With 77 factories in 14 countries, the company exports to 100+ countries and operates in a geography housing around 4 billion people. Yildiz is the world’s 3rd largest biscuits’ company and employs 48,000 people around the world.