UBUK launches hot new McCoy’s curry promo to help retailers grab some Rogan Dosh
United Biscuits UK, a leading manufacturer of biscuits, snacks and cakes, is launching a new McCoy’s promotion on its handypack range. The Man Crisps brand is teaming up with 1,500 of the nation’s Indian restaurants to offer consumers two main curry dishes for the price of one with every pack of McCoy’s purchased. UBUK is also launching two spicy limited editions to support the promotion and to further drive sales for retailers.
Consumers can participate in the promotion from mid-September until March 2011, which has been designed to target the brand’s core target audience of younger men and drive sales in grocery convenience and impulse outlets. The distinctive packaging will draw inspiration from Taj Mahal imagery to increase on-shelf stand out.
To redeem the offer, all consumers have to do is take the promotional voucher featured on-pack to one of the participating restaurants. Consumers will receive one free main curry meal when they purchase a main meal of greater or equivalent value. Consumers that have bought more than one pack of McCoy’s can also take the additional vouchers to claim further main curry meals.
To find out which restaurants are participating in the promotion, consumers can log on to www.mccoys.co.uk to find the nearest one taking part.
And We All Like Vindaloo!
To support the launch and offer retailers the chance to further highlight the promotion McCoy’s is launching a limited edition curry flavoured range. Available from mid-September, McCoy’s Chicken Jalfrezi and Lamb Vinadaloo will be available in 50g handypacks at an MRRP of 55p.
George Johnston, Marketing Director of Bagged Snacks, commented: “McCoy’s has performed extremely well in the last year and enjoyed a great boost due to the football promotion we ran this summer. McCoy’s crisps sales are up 16% across all channels and are also performing extremely strongly in convenience and impulse, growing by 14%. This is an area we want to develop further, as the promotion is very much focused on growing the on-the-go occasion. Although McCoy’s distribution is strong, retailers that don’t stock the range will be missing out on a fantastic sales opportunity.”
“We’re extremely proud of the promotion and feel that it’s spot on for our target consumer. The curry meal is one of Britain’s great traditions and the restaurants have needed little encouragement getting on-board to take advantage of the extra sales opportunity the promotion will create.”