They’ve landed: UBUK relaunches Space Raiders
United Biscuits (UBUK), is re-launching its Space Raiders range to increase shelf stand-out and drive sales for retailers. UB is introducing foil packaging to the range for the first time, making the design even more striking. The manufacturer is also introducing an improved new recipe and a new flavour to the cult brand that is now growing at a very healthy 50%!
To ensure that UB continues to offer retailers ranges that offer consumers value for money, the larger Space Raiders packs are now 20p. The ‘Only 20p’ price point is clearly communicated by a strap at the top of the pack.
The distinct alien heads that the brand is recognised for are now even more striking since the introduction of foil packaging helping to retain the brand’s unique personality. In addition, a new recipe offering consumers an improved and lighter eat has also been introduced to the range. A new Saucy BBQ flavour will be added to the existing Pickled Onion and Beef and Spicy variants at the same recession-busting 20p price marked packs.
Out of this world growth
George Johnston, Marketing Director, Bagged Snacks UBUK, commented: “Space Raiders is something of a cult brand, it is delivering phenomenal growth of 51%. For a mature brand, this is quite unusual, but we attribute it to consumers recognising both the good honest value a bag of Space Raiders continues to offer and the nostalgia surrounding the brand.”
“Space Raiders continues to be extremely popular with children across the UK and Children’s Handy Packs remain the fastest growing handy pack segment, currently worth £89m and growing by 9%. We recommend retailers are stocked up to take advantage of the sales opportunity created by the relaunch and the additional Saucy BBQ flavour.”