Phileas Fogg – The Official Snacks Sponsor of Gastro Alfresco
United Biscuits (UBUK), a leading manufacturer of biscuits, snacks and cakes is pleased to announce that Phileas Fogg will be the official snack sponsor of this year’s Gastro Alfresco campaign, running from May to September 2010.
Now in its 14th year, the Gastro Alfresco campaign encourages the nation to make the most of the BBQ season and with Phileas Fogg’s tasty range of premium sharing snacks, the brand makes the perfect partner for this culinary campaign.
The campaign will sample Phileas Fogg’s exotic range of sharing snacks to thousands of consumers via a nationwide road show visiting the grounds of leading retailers. Consumers will be encouraged to enter a Phileas Fogg free prize draw to be in with a chance of winning a desirable culinary experience to a European destination. Retailers should expect to see an increase in demand for this premium range, with the added exposure generated by this campaign, so should ensure they are stocked up accordingly.
Phileas Fogg’s range of sharing bags come in a variety of flavours including Sea Salt & Indonesian Black Peppercorn Crisps, Mexican Sweet Chilli crisps, Sour Cream with Mild Mexican Chilli tortillas and Sea Salt and Italian Balsamic Vinegar crisps. As well as offering a delicious taste experience, thanks to the finest ingredients used, they are also free from artificial flavours and colourings, use 100% Sunflower oil and contain no MSG.
Driving Trial and Purchases
George Johnston, Marketing Director of Bagged Snacks at United Biscuits, comments: “2010 has already been an exciting year for Phileas Fogg including a new flavour and TV advertising campaign. Our sponsorship of this year’s Gastro Alfresco campaign will continue to raise awareness of the iconic snacks range and get the product directly into the hands of thousands of consumers, right at point of purchase encouraging trial and future purchases.
“Worth £485m* and growing by 10% YOY, it is clear that there is a huge demand for premium sharing snacks like Phileas Fogg thanks to the growing number of at-home entertaining occasions. With the imminent arrival of the BBQ season and large summer sporting events it is a key time to highlight why Phileas Fogg is so renowned for its true authenticity and superior ingredients.”
For further information visit www.phileasfogg.com