McVitie’s joins Plunkett Foundation in supporting village shops
McVitie’s is very proud to have had the opportunity to sponsor the first ever UK Community Shop Awards, organised by the Plunkett Foundation. McVitie’s is a supporting member of the Prince’s Countryside Fund, which helps support rural programmes such as the Plunkett Foundation. The Plunkett Foundation is the only national organisation supporting the development of community-owned shops. Community shops are sustainable, democratic forms of businesses that succeed where commercial ventures have failed. In a climate that sees around 400 commercial village shops close each year, community-owned shops not only represent a better form of business, they directly respond to some of the key challenges facing rural communities today such as lack of services and isolation.
The Awards celebrate communities who have rallied to save their village shop through community-ownership when threatened with closure. The winners were announced at a national ceremony on 26th June. McVitie’s sponsored the Retail Innovation award, which was won by Itteringham Community Association, Norfolk, and the award was presented by Alice Cadman, Head of Strategic Projects at McVitie’s. McVitie’s Senior Brand Manager Lucy Torrance sat on the judging panel.
Itteringham Village Shop won the award for their diversification into a pop-up cinema and restaurant, as well as for their book on the shop which achieved national and international media attention. They have managed to provide the village with additional services and tap into new markets which has resulted in a thriving commercial hub for the community.
Image: Alice Cadman, UB’s Head of Strategic Projects with the Itteringham Community Association