KP Snacks to become part of European Intersnack Group
- United Biscuits sells KP Snacks business – Combination with Intersnack perfect fit for growth
- David Fish, UB Group Non Executive Chairman: “This deal ensures that the KP brands continue as part of a major European Snacks business”
- Maarten Leerdam, Intersnack’s Executive Chairman: “We believe in the power of iconic, local hero brands, and we aim to leverage these strengths for further expansion.”
Intersnack Group (“Intersnack”) and United Biscuits (“UB” – owned by Blackstone and PAI Partners), jointly, today announced that both parties have signed an agreement for Intersnack to acquire KP Snacks, UB’s snacks unit, from UB for an undisclosed sum. Intersnack and KP Snacks together will combine their unrivalled market expertise to further develop KP Snacks’ brands and explore new markets. The transaction is expected to close during the first quarter of 2013.
KP Snacks is the number two snack manufacturer in the UK and famous for its iconic brands, including McCoy’s, Hula Hoops, KP Nuts, Space Raiders, Nik Naks, Wheat Crunchies, Skips, Phileas Fogg, Discos, Roysters, Choc Dips, Brannigans, Frisps, KP Crisps, KP Mini Chips and Cheese Footballs. In addition to these brands, the transaction includes, among other assets, KP’s UK manufacturing facilities and a head office. UB will retain ownership of its baked bagged snack brands manufactured in its biscuit factories including Mini Cheddars and Twiglets.
With an annual turnover of £280m (€346m), KP Snacks has shown consistent top and bottom line growth over the last five years. The company employs approximately 1,500 people. This combination brings together two companies with long-standing history and creates a strong alliance with combined net sales of more than £1.7bn (€2.1bn) and 8,000 employees.
Maarten Leerdam, Executive Chairman of Intersnack, says: “We are very pleased to be teaming up with KP Snacks, which represents a strong and highly complementary fit with the Intersnack family of leading businesses throughout Europe. Intersnack is a strong believer in the power of iconic, local hero brands, and we aim to leverage these strengths for further expansion. As a privately owned company, we operate our business with a long-term view. As such, the joint know-how of KP Snacks and Intersnack will drive the development of these iconic brands.”
David Fish, UB Group Non Executive Chairman, says: “KP Snacks is an excellent fit into Intersnack’s existing operations. This exciting deal ensures that the KP brands continue as part of a major European Snacks business, which gives them the scale and support needed in a competitive market place. It also allows UB to concentrate its attention solely on continuing to develop and grow its baked biscuit and snack product range.”
The UK market is the largest and most innovative snack market in Europe. Further expansion in this market remains a key priority for Intersnack. “We appreciate the significance of acquiring a part of British heritage and the proposed transaction reflects our goal to accelerate the transformation of Intersnack’s strategic position in the UK. We look forward to working with the existing KP Snacks management team and employees to leverage this opportunity,” said Leerdam.
Intersnack looks back at 44 years of successful history in the savoury snack business and has successfully acquired several companies in recent years. Intersnack, with Maarten Leerdam, Klaus Koester, Stephan Kuehne, and Johan van Winkel as its management board, strongly believes in maintaining local management and local production. It employs an operating model in which its individual companies are responsible for generating long-term value. This reflects Intersnack’s policy to work as closely as possible in the markets where the company is active.
In the UK, Intersnack has consequently built up its presence through a mix of organic growth and acquisitions. Intersnack UK, with a turnover of approx £80m (€100m), offers a complementary fit with KP Snacks as the business is solely focused on savoury snacks, with brands such as Pom-Bear, Penn State and Percy Dalton’s. The competence and knowledge KP Snacks brings into the alliance will support the joint growth potential.
United Biscuits were advised on the deal by Credit Suisse and Freshfields Bruckhaus Deringer LLP. KP Snacks were advised by Centerview Partners. Goldman Sachs, Ernst & Young and McDermott, Will & Emery LLP are acting as advisors to Intersnack Group. The acquisition will be funded with a combination of shareholder equity and fully underwritten bank debt, provided by Commerzbank AG, HSBC Trinkaus & Burkhardt, HSBC Bank plc. and UniCredit Bank AG. The bank debt will be syndicated to a wider bank group. Intersnack Group will remain an investment grade company.
For further information, please contact:
Intersnack: Bernd ter Glane, Mobile +49 173 9689 247
United Biscuits Press Office on +44 208 234 5702
Blackstone Press Office on +44 207 451 4026
PAI Partners – Andrew Honnor or Rosanna Konarzewski, Greenbrook Communications, +44 207 952 2000
Notes to Editors
- UB is the leading manufacturer and marketer of biscuits in the UK and second largest in the Netherlands, France, Belgium and Ireland, as well as a rapidly growing international business outside Europe.
- UB is jointly owned by the Blackstone group and PAI Partners
- UB manufactures and markets a wide range of products in the UK and Western Europe that are household names in their respective markets.
- Among UB’s popular brand names are McVitie’s, Penguin, go ahead!, McVitie’s Jaffa Cakes, Jacob’s, Jacob’s Cream Crackers, Twiglets and Mini Cheddars in the UK and BN, Delacre, Verkade and Sultana in continental Europe.
- UB employs around 8,900 people of whom 7,000 work in the UK. Of these approximately 1,500 work in KP Snacks facilities.
About Intersnack Group
Intersnack Group is one of the leading manufacturers of savoury snacks in Europe. The company is the result of a combination of Intersnack Knabber-Gebäck (founded in 1968) and The Nut Company. This pan-European Group, formed in 2008 and with headquarters in Duesseldorf/Germany, is managed by Maarten Leerdam, Klaus Koester, Stephan Kuehne, and Johan van Winkel as its management board. The company manufactures branded and non-branded snacks in all savoury snacks product categories: potato crisps, extruded and pellet products, nuts as well as baked products as crackers, pretzels and salted sticks. An established family of snack businesses, the Group has 44 years’ experience. In 2012, Intersnack is aiming to record an annual turnover of £1.37bn (€1.7bn). Intersnack currently has around 6,500 employees. Intersnack UK achieves approximately £80m (€100m) in net sales in the UK in 2012, accounting for 6% of our total revenues. UK brands include Pom-Bear, Penn State and Percy Dalton’s.