Jacob’s Oddities set to rule the roost with new chicken flavour
United Biscuits (UBUK) has announced the launch of a new Roast Chicken flavour Multipack to its hugely popular Jacob’s Oddities range.
The new Jacob’s Oddities Roast Chicken 5-Pack Multipack (5 x 25g) will be available from mid-October with an RISP of £1.59. The launch follows TNS research findings that show Chicken to be a very popular flavour amongst consumers and Jacob’s Oddities fans on Facebook.
Worth £9.5m and growing by 65%, Jacob’s Oddities has enjoyed huge success since its launch 18 months ago. It is the key brand driving Savoury Biscuits category growth, bringing in new and younger consumers into the Savoury Biscuits aisle. Consumers love Jacob’s Oddities which is evident from its incredibly high repeat purchase rate at 42.8%. The new Roast Chicken 5-Pack Multipack will further broaden the appeal of the Jacob’s Oddities range and drive sales for retailers.
Source: AC Nielsen w/e 20.08.13