Big Crunch, Big Relaunch from Wheat Crunchies
United Biscuits UK, is relaunching its unique and tube shaped Wheat Crunchies brand. With an eye catching new logo, the range features an improved taste and bigger snack size, a new Cheddar & Onion flavour and an impactful redesigned pack to draw shoppers’ attention in store.
Bigger tube, Best Ever
Packing an even bigger crunch than ever before, UBUK has increased the size of each individual snack making every mouthful even more satisfying. The flavours in the range are now even more impactful and a new Cheddar & Onion variant has been introduced, to tap into the UK’s popular taste preferences. All of which are available to crunch in both handy pack, multipack and grab bag formats.
Available to retailers now, the bold new logo and vibrant redesign is designed to communicate the big crunch and drive greater visibility on shelf, prompting shoppers to purchase.
Substantial crunch, big flavours
George Johnston, Marketing Director of UBUK Snacks, commented: “Wheat Crunchies has a loyal fan base that enjoy the substantial crunch and big flavours the tube shaped snack brand has to offer. We’re confident that consumers will love the new bigger product, impactful flavours and the brand re-design all of which will help grow sales.”
Wheat Crunchies handypacks are also available with 25% extra weight at an MRRP of just 49p, which delivers visible value for money and reassure shoppers that they are getting a great deal. This will drive sales for retailers so we’d recommend they get stocked up now.
£400m worth of sales
UBUK’s portfolio of snack brands includes McCoy’s, Hula Hoops, Skips and Nik Naks and delivers almost £400m worth of sales to retailers year on year.
All stats sourced from: AC Nielsen w/e 21.04.12