Jacob’s appoints Grey London as new creative agency
Appointment comes ahead of Jacob’s launching new Masterbrand campaign in 2016
16 October 2015: Savoury snack brand Jacob’s has today announced the appointment of Grey London as their new creative agency, following a pitch process earlier this year. The agency has already started working with the brand ahead of launching a new Jacob’s Masterbrand campaign in 2016. The appointment means that Grey London will work across both the sweet and savoury portfolios for United Biscuits.
Ted Linehan, Director of Savoury Brands at United Biscuits, said: “We’re delighted to have appointed Grey London to lead our new Masterbrand campaign for Jacob’s. We saw some fantastic ideas from all of the agencies in the pitch process, but Grey London’s work stood out from the moment we saw it. Within United Biscuits, we’ve seen how great campaigns can connect consumers to our brands at an emotional level. The new campaign reflects our ambition to continue growing our Savoury business and modernise the Jacob’s brand.”
Lucy Jameson, CEO at Grey London, said: “We are delighted that we’ve won this pitch. Not only do we get to work on yet another portfolio of great, iconic brands but we’re also consolidating and growing our relationship with United Biscuits – one of our most exciting and creatively ambitious clients – as they invest and grow their business.”
For more information contact Sophie or Mark at 3 Monkeys Communications
Tel: 020 7009 3100
About United Biscuits
United Biscuits (UB) is a leading international biscuit manufacturer whose baking heritage goes back generations, with many recipes passed down since the 1800s. UB bakes some of the best loved sweet and savoury biscuits and cakes that are household names in their respective markets; supported by a strong culture of innovation to continually develop snack brands. Among UB’s popular brand names are McVitie’s, Penguin, go ahead!, McVitie’s Jaffa Cakes, Jacob’s, Jacob’s Cream Crackers, Twiglets, Mini Cheddars and Carr’s in the UK, BN, Delacre, Verkade and Sultana in Continental Europe and Haansbro in Nigeria.
As the leading manufacturer and marketer of biscuits in the UK and second largest in the Netherlands, France, Belgium and Ireland, the company owns and operates 16 manufacturing facilities, of which seven are in the UK and has a strong footprint for growth, with products sold in over 130 countries.
UB is owned by Yildiz Holding – Owner of the master brands Ülker, McVitie’s and Godiva, Yildiz is a global, snacking focused food company with over 320 brands in 49 different categories. With 72 factories in 14 countries, the company exports to 100+ countries and operates in a geography housing around 4 billion people. Yildiz is the world’s 3rd largest biscuits’ company and employs 46,000 people around the world. https://english.yildizholding.com.tr/