United Biscuits returns to classic recipe for McVitie’s Digestives
United Biscuits has announced that, following consumer feedback, it is returning to the classic recipe for its production of McVitie’s Digestives, from February 2014.
The McVitie’s Digestive biscuit recipe was changed in two stages in 2009 and 2010, removing sustainable palm oil and replacing it with the reduced saturated fat sunflower oil. However, some consumers have fed back that they missed the taste, texture and dunkability of the classic recipe.
United Biscuits’ decision to revert back to to classic recipe is driven by the desire to deliver the best possible taste experience for consumers. The company continues to offer consumer choice, however, as those seeking a lower saturated alternative have the option of buying McVitie’s Digestive Light which has the same saturated fat content as (and 30% less total fat than) the current McVitie’s Digestives recipe.
McVitie’s Chocolate Digestives are unaffected, as this recipe has not changed.
For more information please contact 3 Monkeys Communications on 0207 009 3100 or firstname.lastname@example.org