go ahead! unveils a fruity new look!
United Biscuits (UBUK) is pleased to announce the launch of a new modern look for go ahead! as part of its overarching brand strategy which was unveiled earlier this year. Including a new logo and a fresh new look for its packaging, the launch will ensure the brand is easy to recognise and quicker to find on-shelf to boost Healthier Biscuit sales for retailers.
A fresh new look
Available from early April, the move will see go ahead! emphasise its distinctly fruity offering with a fresh new look. Following a simplified change in lettering, the go ahead! logo will be contained within a green circle and will feature prominently on packs across the range. Each pack will be colour co-ordinated across ranges and flavours so shoppers will be able to quickly find their favourite go ahead! product on the fixture.
Sarah Heynen, Marketing Director of Sweet Biscuits at UBUK, commented: “Healthier Biscuits is the biggest Biscuit segment accounting for over a fifth of all Biscuits sales, making it a very important part of a retailer’s fixture. With its eye-catching new look, go ahead! will be sure to grab the shopper’s attention and attract new and existing shoppers to the Healthier Biscuits fixture and grow sales for retailers. As one of the leading Healthier Biscuit brands, retailers should make sure they stock up on the new look range now to take advantage of the sales on offer through the new design for go ahead!.
To support the redesign and highlight the brand’s fresh new look to shoppers, go ahead! will be launching a £4m marketing campaign which will include a surprising and impactful TV advertising campaign. Launching later this year, the campaign will focus on the fruity enjoyment of the brand and will be supported by in-store activation.