Media release archive
UB launches new KP Nuts strip format to give retailers multiple sales opportunities
United Biscuits is introducing an innovative new display solution for its KP Nuts brand. The new multi-strip range will help create additional space in store, increase visibility and help drive cross category link sales for retailers.
Three is the magic number
Available now, the new format comes ready to display in a card of three strips that can be broken up into individual strips of six packs, offering retailers the opportunity to site nuts at various points in-store. The new range is available in £1 price marked packs in Original Salted 80g, Dry Roasted 70g, Jumbo Spicy Chilli 70g and Jumbo Salt & Vinegar 70g variants.
Buy on site
George Johnston, Marketing Director, Bagged Snacks, commented: “We have made sure that the new KP multi-strip packs can be broken down and sited at several locations in store, as our research has told us that if shoppers see nuts more often in store, they buy them more often. This presents retailers with a great opportunity to generate extra impulse sales by positioning the KP Nuts strip near complementary categories, such as alcohol and sandwiches.
“The packs come ready to display, are easy to replenish and are also available price marked, which gives shoppers confidence of the value for money they offer.”
The KP Nuts brand is currently worth £46m and growing by 11%.
Source Nielsen MAT w/e 16th July 2011
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