Brand releases

Jacob’s Oddities range returns to TV screens

Date: 27-07-2012

 Jacob’s Oddities will be returning to TV screens nationwide in August with a second wave of advertising as the popular new savoury biscuit snack celebrates becoming a £4m brand in just 4 months!

The £3m TV advertising campaign will be going back on TV from 14^th August and will be running until the end of September.

Now a £4m brand in just 4 months

Gerry Roads, Marketing Director of Savoury Biscuits, UBUK, commented: “Since its launch in March this year, Jacob’s Oddities has already become a £4m brand and is forecast to achieve 80% higher sales than expected.  A staggering result for any new product range.”

Consumer research highlights that the Jacob’s Oddities TV advertising campaign is considered highly motivating by viewers, helping to drive sales for retailers.  In addition, feedback shows the TV advertising campaign is also attracting younger family shoppers to the savoury biscuits category, which is currently worth £98m and growing by an incredible 18%.

Amusingly shaped

The 30 second advert follows the journey of a bag of Jacob’s Oddities as it travels from a park bench beside a duck pond, right into outer space, encountering everything from aliens to spacemen. The advert demonstrates just how unexpected the fun combination of shapes are, which range from telephones to table tennis bats.

The irresistibly light and crispy baked snack biscuits have no artificial colours or flavours and come in two delicious flavours. Both Cheese and Smoky Bacon flavours are available in multipacks of five x 25g packs (MRRP £1.75), 125g sharing packs (MRRP £1.42) and 30g on-the-go packs (59p).

In addition, the TV advertising campaign is also being supported by poster, online and radio advertising.

Gerry Roads continues: “With sales of Jacob’s Oddities flying and the savoury biscuits segment showing considerable growth, retailers should take advantage of the increased sales demand generated by the TV campaign by ensuring they are fully stocked up on the popular new range.”