Media release archive
McVitie’s shows its quirky side with new biscuit launch
United Biscuits UK is investing heavily in its latest range of McVitie’s biscuits. McVitie’s Quirks is a significant new range of McVitie’s biscuits that will drive sales of the £252m brand even further for retailers.
Crunchy on the outside, smooth and chocolatey on the inside
Available for retailers to buy from mid-July, this exciting new range of McVitie’s Quirks have a smooth, chocolately centre fully-enclosed within a crunchy biscuit to attract new shoppers to the everyday treats segment. There will be three tasty variants available including Chocolate, Double Choc and Choc & Hazelnut all of which will be packaged in a plastic tray and sold in 175g packs at a MRRP of £1.53. This launch represents true category innovation from the McVitie’s brand and is expected to reach an incredible £30m at RSV in the next three years.
A quirky treat
Victoria Gregory, McVitie’s Marketing Controller at UBUK, commented: “Research has shown that this exciting new launch from McVitie’s will be accepted extremely well by consumers. With its bold packaging, interesting name and unique product positioning, this quirky new range will attract new, younger consumers to the everyday treats segment, currently worth £317m.
“We recommend that this deliciously different range should be stocked alongside other everyday treat biscuits such as McVitie’s Jaffa Cakes, to help attract new shoppers to the biscuit fixture and grow sales. Retailers should stock up now to take advantage of the excitement generated by this new and unusual launch.”
The new launch from the No.1 Biscuit brand will be supported by a £3m marketing and advertising campaign to include TV, cinema, digital and in-store support.
Source: AC Nielsen w/e 23.04.11
United Biscuits (UBUK) has announced that it will be adding 25% extra weight to its range of handypacks to offer consumers even...
United Biscuits (UBUK) is launching a new McCoy’s promotion for football fans this summer that will drive sales for retailers. UBUK is also...
United Biscuits, UBUK, is celebrating McVitie’s Digestives’ heritage as Britain’s favourite...
McVitie’s helps retailers get ready for a right royal celebration with limited edition Diamond Jubilee Biscuit Tin
United Biscuits (UBUK) has announced the launch of a limited edition tin of McVitie’s biscuits to celebrate the Diamond...
United Biscuits (UBUK), is announcing a major addition to the UK’s number one...
United Biscuits UK is...
United Biscuits (UB) has become the first major food manufacturer in the UK to achieve zero...
Impressive new products and promotions from UB offer a promising start to the New Year for retailers
United Biscuits (UBUK), has announced the launch of its main activity for the beginning of next year. The range of new products,...
United Biscuits (UBUK), has announced the first wave of activity for 2012. The plans include a first ever event...
KP Teesside is working with youth charity The Prince’s Trust to help inspire unemployed young people by providing them with an insight...
United Biscuits (UB) is proud to have been awarded top marks in the WWF Palm Oil Buyers’ Scorecard,...
Bestselling novelist and former SAS operative Andy NcNab thrilled workers at McVitie’s Manchester yesterday (31 October 2011) when he...