Brand releases

Jaffa Cakes Launches the Big One

Date: 10-04-2013

Many have tried and failed to create a Jaffa Cake of giant proportions without success. It’s been the subject of rumours and urban myths for years…

But now it’s finally here! The Big One is the latest exciting new launch from McVitie’s and is a Jaffa Cake of epic proportions.  Perfect as a cake for birthdays, anniversaries, christenings and celebrations of all shapes and sizes. It’s a delicious treat for everyone who’s a fan of the original Jaffa Cake whether young or old.  The Big One combines three layers of fluffy, light Jaffa Cake sponge with zingy orangey filling, all covered with a thick layer of sensational dark crackly chocolate.

Tom Blair, brand manager at McVitie’s said: “We have been experimenting and tweaking the Big One recipe for a number of years now. We needed to ensure the sensation of eating the larger Jaffa Cake is similar to the smaller Jaffa Cake so all of our more hardcore fans will enjoy it as much as new Jaffa fans.  We think that we have now got the perfect balance of orange, sponge and chocolate and think that this cake will create the same debate as the smaller version about which is the best way to eat it.  This is the dawn of a new era for all Jaffa Cakes fans, now they can have their cake and eat it."

Costing £7 The Big One is stocked in Asda, Morrisons and other leading supermarkets nationwide from 10 April.