Brand releases

A royally good reason to celebrate with McVitie’s

Date: 17-05-2013

A royally good reason to celebrate with McVitie’s

United Biscuits (UBUK),  is giving retailers good reason to celebrate in 2013 with the launch of its McVitie’s limited edition Celebration Tin.  As Britain gets set for yet another historic year of Royal occasions, the limited edition tin will make the perfect treat to share with family and friends during the celebrations and boost summer sales for retailers.

The McVitie’s Celebration Biscuit Selection includes a delicious assortment of plain, chocolate, creams and jam McVitie’s biscuits, so there is something for everyone to enjoy. With a striking Union flag design, the eye catching tin has great stand out on shelf and provides the perfect keepsake to remember the royal occasions for 2013.  The 475g tin will be available from late May with a MRRP of £5.
 
Celebratory sales for retailers
Over the last few years we’ve had numerous reasons to celebrate, from the Royal Wedding in 2011 through to the Queen’s Diamond Jubilee and Olympics in 2012.  We now have even more cause for celebration in 2013 with the pitter patter of royal feet in the near distance and the 60th Anniversary of the Queen’s Coronation on the horizon.  
 
Sarah Heynen, Marketing Director of Sweet Biscuits at UBUK, commented: “The British love an occasion to celebrate and this year will be no exception.  The Limited Edition McVitie’s Celebration Tin is perfect for treating your friends and family at the various social gatherings across the UK this summer and is therefore a must stock item for retailers.  In fact, last year’s McVitie’s Diamond Jubilee Tin achieved nearly £1m worth of sales in the 2 months it was on sale highlighting the incremental sales opportunity the limited edition tin will offer retailers this year.”
 

 

  1. A royally good reason to celebrate with McVitie’s

    United Biscuits (UBUK),  is giving retailers good reason to celebrate in 2013 with the launch of its McVitie’s limited edition...

    Date: 17-05-2013

    more»

  2. McVitie's launches a new McVitie's Hobnob advertising campaign

    Date: 02-05-2013

    more»

  3. McVitie’s Cake Company Muffins Go Mini!

      McVitie’s Jaffa Cakes and Galaxy get a mini muffin make-over!  The McVitie’s Cake Company is set to mix up...

    Date: 29-04-2013

    more»

  4. Oddities are back and odder than ever!

    United Biscuits (UBUK), a leading manufacturer of biscuits and...

    Date: 11-04-2013

    more»

  5. Jaffa Cakes Launches the Big One

    Many have tried and failed to create a Jaffa Cake of giant proportions without success. It’s been the subject of rumours and urban myths for...

    Date: 10-04-2013

    more»

  6. Crawford’s celebrates 200 Year Anniversary with packaging revamp and new range of 69p PMPs

      United Biscuits (UBUK), is celebrating Crawford’s 200 year anniversary with the...

    Date: 11-03-2013

    more»

  7. Jacob’s Oddities voted Savoury Snack Product of the Year by consumers

      Following its launch just a year ago, Jacob’s Oddities...

    Date: 07-03-2013

    more»

  8. McVitie's Digestive With More Chocolate Advert

    This is our new McVitie's Chocolate Digestive advert which is...

    Date: 18-02-2013

    more»

  9. Darts limited edition flavours are the real McCoy for retailers

      KP Snacks, are pleased to annouce the launch of two new Darts inspired limited edition flavours to the existing...

    Date: 24-08-2012

    more»

  10. Seasonal cake sales set to soar thanks to McVitie’s

    McVitie’s Cake Company (MCC) is launching a variety of Halloween & Bonfire Night limited...

    Date: 13-08-2012

    more»

  11. Jacob’s Oddities range returns to TV screens

     Jacob’s Oddities will be returning to TV screens nationwide in August with a second...

    Date: 27-07-2012

    more»

  12. New Jumbo Mixes from KP Nuts

    United Biscuits (UBUK), has launched a new range of tasty KP Jumbo Nut Mixes. Available to...

    Date: 17-07-2012

    more»

1 2