Media release archive
UBUK kicks off football activity to boost summer sales
United Biscuits (UBUK) is launching a new McCoy’s promotion for football fans this summer that will drive sales for retailers. UBUK is also introducing a new 150g sharing format to the McCoy’s brand to help retailers capitalise on the growth in the sharing occasion and which are perfect for football fans watching games at home.
McCoy’s is launching its football on-pack promotion in April to engage with men’s men across the UK. The brand will be encouraging fans to go online to www.mccoys.co.uk/football3dtv to enter into the banter and debates on football for a chance to win a 3D TV every day as well as a year’s subscription to leading sports channel ESPN. As well as potentially winning a 3D television, consumers will receive a 10% discount at Sports Direct with every pack purchased. The campaign will be promoted online via social media sites, including Facebook.
Sharing the love
The promotion will run on 50g handy packs (MRRP 69p), 6 x multipacks (MRRP £2.09) and 100g (MRRP £1) and for the first time, McCoy’s will be available in 150g sharing bags.
The new sharing format will come in Flame Grilled Steak, Cheddar & Onion and Salt & Malt Vinegar (MRRP £1.99) and will offer retailers the chance to capitalise on the growth of sharing formats, which are worth £648m and growing by 8%. The demand for sharing packs is growing even stronger in Impulse at a rate of 11% and worth £89m, so retailers should stock up on the new range to capitalise on the sales opportunity.
On a wing-er and a prayer
Back by popular demand, McCoy’s will also be introducing two of its popular football-themed limited edition flavours for the duration of the campaign. Chicken Winger and Sausage Striker, which will be available from April in 50g handy packs (MRRP 69p).
George Johnston, Marketing Director - Bagged Snacks, UBUK, commented: “We are expecting a summer of football to remember and the McCoy’s brand is well suited to tying in with sporting promotions that engage with men’s men across the UK.
“McCoy’s continues to go from strength-to-strength. The brand is now worth £107m and growing by 11%. Its enduring popularity, along with this football-themed promotion and new sharing format means that retailers have a great opportunity to boost their sales and make the most of the additional social occasions major football tournaments create.”
Source: AC Nielsen w/e 28 January 2011
United Biscuits (UBUK) is launching a new McCoy’s promotion for football fans this summer that will drive sales for retailers. UBUK is also...
United Biscuits, UBUK, is celebrating McVitie’s Digestives’ heritage as Britain’s favourite...
McVitie’s helps retailers get ready for a right royal celebration with limited edition Diamond Jubilee Biscuit Tin
United Biscuits (UBUK) has announced the launch of a limited edition tin of McVitie’s biscuits to celebrate the Diamond...
United Biscuits (UBUK), is announcing a major addition to the UK’s number one...
United Biscuits UK is...
United Biscuits (UB) has become the first major food manufacturer in the UK to achieve zero...
Impressive new products and promotions from UB offer a promising start to the New Year for retailers
United Biscuits (UBUK), has announced the launch of its main activity for the beginning of next year. The range of new products,...
United Biscuits (UBUK), has announced the first wave of activity for 2012. The plans include a first ever event...
KP Teesside is working with youth charity The Prince’s Trust to help inspire unemployed young people by providing them with an insight...
United Biscuits (UB) is proud to have been awarded top marks in the WWF Palm Oil Buyers’ Scorecard,...
Bestselling novelist and former SAS operative Andy NcNab thrilled workers at McVitie’s Manchester yesterday (31 October 2011) when he...