Corporate releases

United Biscuits invests in Nigerian Biscuit Manufacturer

Date: 12-02-2014

United Biscuits invests in Nigerian Biscuit Manufacturer

Announcing its second overseas investment in six months, United Biscuits (“UB”) is expanding its business in Nigeria with the purchase of a stake in A & P Foods, one of the leading biscuit manufacturers in the country. UB has a long standing presence in the country covering several decades. To date product has been either exported from the UK or manufactured under licence locally. 
 
UB has seen strong growth in its International market over recent years, which, with this investment, will now make up approximately 20% of group turnover. International sales have tripled in size since 2006, two thirds of this in developing markets such as Africa, the Middle East, India and China. At the end of October UB announced that it had purchased the assets of Rana Confectionery Products in Saudi Arabia. UB’s International division is responsible for selling the McVitie’s brand in over 100 countries.  
 
Jeff van der Eems, UB’s Chief Executive Officer for UB International said:
“The Nigerian market has strong potential for UB. It is Africa’s most populous country and the biscuit market is projected to continue to grow at double digit rates. Our McVitie’s brand is already well established and enjoyed by people through out Nigeria and Africa. We are delighted to be working with A & P Foods and believe that this investment led by the A & P founder, Sameer Vaswani, will give us a great platform for further growth in this thriving market.”
 
Sameer Vaswani, Chief Executive Officer, A & P Foods said:
“We are delighted that UB is investing in A & P Foods. A combination of our regional knowledge and a global biscuit brand such as McVitie’s puts the company in a position where it can grow strongly in the local market.”
 
For more information please contact 3 Monkeys Communications on 0208 234 5702 or unitedbiscuits@3-monkeys.co.uk

 

  1. United Biscuits invests in Nigerian Biscuit Manufacturer

    Announcing its second overseas investment in six months, United Biscuits...

    Date: 12-02-2014

    more»

  2. McVitie's Unveils £12 Million Campaign Celebrating Everyday Moments Transformed by the Great British Biscuit

    United Biscuits has today announced the re-launch of its McVitie’s brand, unveiling a £12m multi-media advertising campaign as part of...

    Date: 03-02-2014

    more»

  3. United Biscuits returns to classic recipe for McVitie's Digestives

    United Biscuits has announced that, following consumer...

    Date: 23-12-2013

    more»

  4. United Biscuits wins Environmental Initiative of the Year award

    United Biscuits has won the coveted title Environmental Initiative of the Year in the Food Manufacture’s Food Manufacturing...

    Date: 22-11-2013

    more»

  5. United Biscuits Export Success Recognised by the Food Industry

     United Biscuits is proud and honoured to have won both the Exporter of the Year Award and the prestigious...

    Date: 15-11-2013

    more»

  6. United Biscuits Extends Manufacturing into the Middle East

    United Biscuits (UB) is today announcing...

    Date: 31-10-2013

    more»

  7. United Biscuits win two Logistics Industry Awards

    United Biscuits were the big winners in this year's Chartered Institute of...

    Date: 28-10-2013

    more»

  8. UB Signs Armed Forces Covenant

    UB is pleased to announce that it has signed up to the Armed Forces Covenant.  As a signatory we have committed to recognising the value...

    Date: 23-10-2013

    more»

  9. McVitie’s joins Plunkett Foundation in supporting village shops

    McVitie’s is very proud to have had the opportunity to sponsor the first ever UK Community Shop Awards, organised by the Plunkett...

    Date: 24-07-2013

    more»

  10. United Biscuits hits 94 percent of Salt Reduction Target

    Date: 18-07-2013

    more»

  11. Parliamentarians given opportunity to see inside manufacturing

       A group of MPs and Peers had the chance to see where some of the UK’s most popular and familiar brands were made,...

    Date: 17-06-2013

    more»