Media release archive
McVitie’s HobNobs scrumptiously oaty biscuits just got even tastier!
United Biscuits (UBUK), are pleased to announce that McVitie’s HobNobs is set to get even tastier following the addition of Golden Syrup to the popular biscuits. The new recipe is designed to further increase the appeal of the brand to consumers and grow sales for retailers.
McVitie’s HobNobs biscuits with the new recipe are available for retailers to stock up on now in a 300g roll wrap at an MRRP of £1.36. Packs will feature an on pack flash communicating the new recipe and give greater on shelf stand out.
The launch of the new McVitie’s HobNobs recipe follows consumer research that showed an incredible 92% of consumers intended to purchase the even tastier McVitie’s HobNobs biscuits following the inclusion of Golden Syrup in the recipe.
Biscuits just got better
Sarah Heynen, Marketing Director of Sweet Biscuits at UBUK, commented: “This investment in reformulating McVitie’s HobNobs will ensure we continue to develop and offer consumers the best possible tasting biscuits. Having received such a great response on the new recipe, we’re sure that this new recipe will help drive sales for retailers in the Everyday Biscuits segment, which is currently worth £320m and growing by 7%. Retailers looking to make this most of this high purchase intent should make sure they stock up now.”
18th June 2012: United Biscuits, the manufacturer of McVitie’s, the UK’s...
United Biscuits (UBUK), is pleased to announce that McVitie’s...
McVitie’s Cake Company, part of United Biscuits, is pleased to announce that it will be gifting a cake...
United Biscuits (UBUK), are pleased to announce that...
McVitie’s Cake Company is on a drive to encourage consumers to ‘Bring Out the Cake’ as part of a national...
United Biscuits (UBUK) has announced that it will be adding 25% extra weight to its range of handypacks to offer consumers even...
United Biscuits (UBUK) is launching a new McCoy’s promotion for football fans this summer that will drive sales for retailers. UBUK is also...
United Biscuits, UBUK, is celebrating McVitie’s Digestives’ heritage as Britain’s favourite...
McVitie’s helps retailers get ready for a right royal celebration with limited edition Diamond Jubilee Biscuit Tin
United Biscuits (UBUK) has announced the launch of a limited edition tin of McVitie’s biscuits to celebrate the Diamond...
United Biscuits (UBUK), is announcing a major addition to the UK’s number one...
United Biscuits UK is...
United Biscuits (UB) has become the first major food manufacturer in the UK to achieve zero...