Media release archive

Life gets sweeter for retailers with the new Medley Caramel variant

Date: 08-08-2011

Life gets sweeter for retailers with the new Medley Caramel variant

 

United Biscuits UK, is pleased to announce the launch of McVitie’s Medley Digestives Caramel & Milk Chocolate. The new variant of the McVitie’s Medley family will drive extra sales for retailers of the rapidly growing Medley range.
 
Sweeter sales for retailers
The new McVitie’s Medley Caramel & Milk Chocolate variant is made up of a deliciously good combination of Digestives biscuit chunks combined with crunchy cereals and chewy caramel, finished with a layer of milk chocolate. Available to buy now in a six x 30g bar carton, at a MRRP of £1.79, this new biscuit and cereal bar broadens the range of flavours to appeal to consumers looking for a tasty treat and provides retailers with further sales and profit opportunities.
 
Cash in with Caramel
Victoria Gregory, McVitie’s Marketing Controller at UBUK, commented: “The launch of new McVitie’s Medley Digestives Caramel & Milk Chocolate flavour will give McVitie’s Medley an even broader appeal. McVitie’s Medley is already driving category growth by making great tasting cereals bars and the addition of this new variant will further strengthen the range’s position within the category.
 
“Our research has told us that 60% of consumers felt they would add McVitie’s Medley to their shopping baskets and this presents a great opportunity for retailers to grow incremental sales. Figures show that the Medley range has already generated £7m RSV in its first year and is being bought by more people than other leading cereal bars. With this in mind, we recommend that retailers stock up on the entire McVitie’s Medley portfolio of multii-packs and single bars to take full advantage of consumers’ demand for this biscuit and cereal bar range.”
 
The launch of McVitie’s Medley Caramel & Milk Chocolate will be supported with outdoor sampling and digital activity to drive awareness of the new variant and full McVitie’s Medley range.

 

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