Brand releases

A royally good reason to celebrate with McVitie’s

Date: 17-05-2013

A royally good reason to celebrate with McVitie’s

United Biscuits (UBUK),  is giving retailers good reason to celebrate in 2013 with the launch of its McVitie’s limited edition Celebration Tin.  As Britain gets set for yet another historic year of Royal occasions, the limited edition tin will make the perfect treat to share with family and friends during the celebrations and boost summer sales for retailers.

The McVitie’s Celebration Biscuit Selection includes a delicious assortment of plain, chocolate, creams and jam McVitie’s biscuits, so there is something for everyone to enjoy. With a striking Union flag design, the eye catching tin has great stand out on shelf and provides the perfect keepsake to remember the royal occasions for 2013.  The 475g tin will be available from late May with a MRRP of £5.
 
Celebratory sales for retailers
Over the last few years we’ve had numerous reasons to celebrate, from the Royal Wedding in 2011 through to the Queen’s Diamond Jubilee and Olympics in 2012.  We now have even more cause for celebration in 2013 with the pitter patter of royal feet in the near distance and the 60th Anniversary of the Queen’s Coronation on the horizon.  
 
Sarah Heynen, Marketing Director of Sweet Biscuits at UBUK, commented: “The British love an occasion to celebrate and this year will be no exception.  The Limited Edition McVitie’s Celebration Tin is perfect for treating your friends and family at the various social gatherings across the UK this summer and is therefore a must stock item for retailers.  In fact, last year’s McVitie’s Diamond Jubilee Tin achieved nearly £1m worth of sales in the 2 months it was on sale highlighting the incremental sales opportunity the limited edition tin will offer retailers this year.”
 

 

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