McVitie’s Sweeet™ Friends promotional character recall notice
- McVitie’s SweeetTM Friends promotional character recall notice
- Recall date: 24 April 2015
United Biscuits (UB) is conducting a voluntary recall of all the McVitie’s SweeetTM Friends characters that have been distributed to date as part of an ongoing pack promotion.
This decision has been taken as a precautionary measure due to two instances reported by consumers where an eye of a character became detached. United Biscuits takes its responsibility seriously, and is acting out of extreme caution to do all it can to remove the SweeetTM Friends characters from circulation and recall the characters immediately whilst the situation regarding the fault is resolved.
The specific McVitie’s Sweeet Friends characters being recalled are:
- The kitten
- The puppy
- The owl
- The tarsier
Consumers who have received a SweeetTM Friend character are asked to return it as soon as is possible. United Biscuits will ensure that the promotional partner for SweeetTM Friends will make direct contact to retrieve the characters from those consumers whose details they hold.
United Biscuits realises that in a small number of cases they may not have the consumer details, in which case consumers are asked to call 0500 011 710 (UK) or 1 800 409317 (ROI) FREEPHONE between the hours of 9am5pm, contact firstname.lastname@example.org or visit www.mcvities.co.uk Consumers will be supplied with a prepaid envelope to return the character.
Once the returned McVitie’s SweeetTM Friend character has been received, a £5 gift voucher (UK) / €7 (ROI) redeemable against United Biscuits products will be offered as a gesture of goodwill whilst United Biscuits works to provide a redesigned SweeetTM Friend character to each winner.
For further information, consumers are asked to please contact the consumer services team at email@example.com or go to www.mcvities.co.uk
For further press information contact the team at 3 Monkeys Communications:
Tel: 020 7009 3100
About United Biscuits:
United Biscuits (UB) is a leading international biscuit manufacturer whose baking heritage goes back generations, with many recipes passed down since the 1800s. UB bakes some of the best loved sweet and savoury biscuits and cakes that are household names in their respective markets; supported by a strong culture of innovation to continually develop snack brands. Among UB’s popular brand names are McVitie’s, Penguin, go ahead!, McVitie’s Jaffa Cakes, Jacob’s, Jacob’s Cream Crackers, Twiglets, Mini Cheddars and Carr’s in the UK, BN, Delacre, Verkade and Sultana in Continental Europe and Haansbro in Nigeria.
As the leading manufacturer and marketer of biscuits in the UK and second largest in the Netherlands, France, Belgium and Ireland, the company owns and operates 16 manufacturing facilities, of which seven are in the UK and has a strong footprint for growth, with products sold in over 130 countries.
UB is owned by Yildiz Holding – Owner of the master brands Ülker, McVitie’s and Godiva, Yildiz is a global, snacking focused food company with over 320 brands in 49 different categories. With 77 factories in 14 countries, the company exports to 100+ countries and operates in a geography housing around 4 billion people. Yildiz is the world’s 3rd largest biscuits’ company and employs 48,000 people around the world.