McVitie’s Biscuit Wrapper Brigade® saves one million used biscuit wrappers from landfill
Innovative recycling fundraising scheme saves 2.5 tonnes worth of biscuit wrappers from UK landfill and raises over £35,000 for charities in the process
27 July 2015: United Biscuits (UB), the leading manufacturer of biscuits and cakes, today announces it has reached a major milestone with its McVitie’s Biscuit Wrapper Brigade® partnership with TerraCycle. The McVitie’s Biscuit Wrapper Brigade® is a recycling fundraising scheme designed to save used biscuit wrappers from UK landfill and recycle them into new products. Today it has reached the one million milestone in terms of the number of used biscuit wrappers collected, the combined weight of which is 2.5 tonnes which is the equivalent weight of four and a half Fiat 500 cars. If all the collected wrappers were piled on top of each other end to end it would reach 210,000 metres in height which is 253 times the size of the Burj Khalifa in Dubai, the world’s tallest building*.
The McVitie’s Biscuit Wrapper Brigade® was launched in the UK in 2012 in partnership with recycling experts TerraCycle. Although biscuit wrapper material is recyclable, the partnership was established as UK councils currently do not have the infrastructure to recycle this type of waste packaging. The TerraCycle process offers consumers various ways to recycle their used biscuit wrappers via the McVitie’s Biscuit Wrapper Brigade® depositing at their nearest drop off location or sending wrappers individually.
Consumers are rewarded with two points for every biscuit wrapper sent in, with each point redeemable as a one pence contribution to the school, charity or non-profit of the senders’ choice. To date over £35,000 has been raised for a variety of worthy schools, charities and non-profit organisations. The collected waste biscuit wrappers are then recycled by TerraCycle with the resulting pellet material used to make a variety of generic plastic products such as park benches, watering cans and waste bins, reducing the need to extract new resources from the planet.
Jon Eggleton, United Biscuits’ Managing Director UK, comments: “We are delighted on the progress to date of the McVitie’s Biscuit Wrapper Brigade® . The programme has been embraced by people all over the UK to save used biscuit wrappers from landfill, increasing environmental awareness and raise over £35,000 to help support a variety of schools, charities and non-profit organisations.”
Stephen Clarke, TerraCycle UK added: “We were delighted when such an iconic brand as McVitie’s partnered with us to take ownership of what happens to used biscuit wrappers in the UK. In saving one million used biscuit wrappers from landfill and the growth in collections month on month, the McVitie’s Biscuit Wrapper Brigade is making a real difference in both saving waste from landfill and raising awareness of the importance of recycling”.
*The Burj Khalifa is 830 metres high
For further press information, please contact:
Tel: +44 (0) 20 7009 3100
About United Biscuits
United Biscuits (UB) is a leading international biscuit manufacturer whose baking heritage goes back generations, with many recipes passed down since the 1800s. UB bakes some of the best loved sweet and savoury biscuits and cakes that are household names in their respective markets; supported by a strong culture of innovation to continually develop snack brands. Among UB’s popular brand names are McVitie’s, Penguin, go ahead!, McVitie’s Jaffa Cakes, Jacob’s, Jacob’s Cream Crackers, Twiglets, Mini Cheddars and Carr’s in the UK, BN, Delacre, Verkade and Sultana in Continental Europe and Haansbro in Nigeria.
As the leading manufacturer and marketer of biscuits in the UK and second largest in the Netherlands, France, Belgium and Ireland, the company owns and operates 16 manufacturing facilities, of which seven are in the UK and has a strong footprint for growth, with products sold in over 130 countries. UB is owned by Yildiz Holding – Owner of the master brands Ülker, McVitie’s and Godiva, Yildiz is a global, snacking focused food company with over 320 brands in 49 different categories. With 72 factories in 14 countries, the company exports to 100+ countries and operates in a geography housing around 4 billion people. Yildiz is the world’s 3rd largest biscuits’ company and employs 46,000 people around the world. https://english.yildizholding.com.tr
Founded in 2001, TerraCycle is the world’s leader in the collection and reuse of non-recyclable post-consumer waste. TerraCycle works with over fifty major brands in 21 countries across the globe to collect used packaging and products (crisp bags, candy wrappers, juice pouches, pens, toothbrushes, etc.) that would otherwise be destined for landfills. It repurposes that waste into new eco-friendly materials and products. The waste is collected through TerraCycle’s Brigade programmes, which are free fundraisers that pay schools, charities and non-profit organisations for every piece of waste they collect and return. TerraCycle launched in the UK (www.terracycle.co.uk) in September 2009 where it currently runs recycling programmes for biscuit wrappers, writing instruments, instant coffee packaging, baby food pouches, plastic air fresheners, air freshener refills, trigger heads and flip top caps from home cleaning products and flexible cleaning wipes packs, mobile phones, laptops and tablets. To date in the UK TerraCycle has saved over 23 million pieces of waste packaging from landfill, raising over £375,000 for schools, charities and non-profit organisations.