Leadership Change at United Biscuits
United Biscuits (UB), the leading international manufacturer of biscuits and cakes,has today announced that Martin Glenn will be stepping down from the business in early April to join the English Football Association as CEO. Glenn will be succeeded as CEO by Jeff van der Eems who is currently CEO of UB’s International business.
Glenn is an avid, lifelong football fan – and is well known for being the man to introduce Gary Lineker as the face of Walkers earlier in his career. Glenn explains; “This has been a difficult decision, as I have had a hugely enjoyable – if challenging time – at UB. I am very sad to be leaving the business, but the opportunity with the FA is just too good to pass up, as I am sure many people understand!”
Jeff van der Eems, currently CEO of the International business in United Biscuits will be taking over as CEO of UB as of 3 April. Since being in charge of the International business, van der Eems has expanded UB into international markets by extending its portfolio from no presence to four factories. He has been with the UB business for over a decade and has held several senior roles including Chief Operating Officer and Chief Financial Officer.
“I am thrilled to be taking over as CEO of UB from Martin,” commented van der Eems. “The business is in a strong position to continue to grow both at home and abroad, especially with the support now provided by Yıldız Holding. I would like to thank Martin for all his efforts during his time at UB. We will continue to build on UB’s strong foundations and spearhead the business for long-term sustainable growth.”
Martin Glenn will stay on as advisor to the UB Board of Directors.
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Notes to Editors
United Biscuits (UB) is a leading international biscuit manufacturer whose baking heritage goes back generations, with many recipes passed down since the 1800s. UB bakes some of the best loved sweet and savoury biscuits and cakes that are household names in their respective markets; supported by a strong culture of innovation to continually develop snack brands. Among UB’s popular brand names are McVitie’s, Penguin, go ahead!, McVitie’s Jaffa Cakes, Jacob’s, Jacob’s Cream Crackers, Twiglets, Mini Cheddars and Carr’s in the UK, BN, Delacre, Verkade and Sultana in Continental Europe and Haansbro in Nigeria.
As the leading manufacturer and marketer of biscuits in the UK and second largest in the Netherlands, France, Belgium and Ireland, the company owns and operates 16 manufacturing facilities, of which seven are in the UK and has a strong footprint for growth, with products sold in over 130 countries.
UB is owned by Yıldız Holding.
Owner of the master brands Ülker, McVitie’s and Godiva, Yıldız Holding is a global, snacking focused food and beverage company with over 320 brands in 49 different categories.
With 71 factories in 14 countries, the company exports to 100+ countries and operates in a geography housing around 4 billion people. Yıldız is the world’s 3rd largest biscuits company and employs 48,000 people around the world.
Jeff van der Eems – CEO UB (as of April 2015)
Appointed Chief Executive Officer for UB International in April 2013. Prior to this appointment Jeff was Chief Operating Officer and Chief Financial Officer, with responsibility for leading UB International, the Finance function and all M&A activity.
Jeff has dramatically changed the size, scope and potential of UB International since taking responsibility for the business in 2007. UBI has more than quadrupled in size through strong organic growth and several recent acquisitions. Jeff led the entry of UB into India in 2010 and successfully executed recent acquisitions of biscuit companies in Saudi Arabia and Nigeria. Jeff’s responsibility for M&A has seen him complete the divestiture of KP Snacks in early 2013 and the secondary sale of United Biscuits to Blackstone and PAI in 2006. Jeff joined UB in 2005 as Chief Financial Officer.
Prior to joining UB Jeff worked for PepsiCo. He began his 14 year PepsiCo career in New York as Director of M&A, helping the business complete numerous snacks and restaurant acquisitions. He then moved to London and became Chief Financial Officer of PepsiCo’s Eastern Europe Middle East Africa business, helping Frito-lay dramatically extend its presence in the region through organic growth and a series of acquisitions, joint ventures and greenfield market entries. Jeff’s last role in PepsiCo was as CFO of PepsiCo UK and Ireland where he was part of the team that rejuvenated the Walkers business and integrated Tropicana, Quaker Oats, Pepsi-Cola and Walkers into a single business unit.