Marketing to Children
As a major food manufacturer, UB is committed to marketing its products responsibly. The food industry is stringently regulated with regards to advertising and marketing to children, and is governed by a mixture of statutory and self regulatory codes. These codes are regularly reviewed and subject to public consultation. UB complies, in full, with all current Codes of Practice.
In addition, UB has its own guidelines for the marketing of brands eaten by children to ensure it behaves responsibly. These include no marketing to children directly in European schools, promotions that do not encourage consumption above the normal category levels and giveaways that do not encourage sedentary behaviour.
UB has a Health and Nutrition Steering Group, involving senior management, which is tasked with the development and implementation of a food issues policy across all UB’s divisions. Given UB’s strong market positions, it works closely with key industry bodies such as SNACMA and the Food and Drink Federation to develop active programmes to respond to changing patterns in diet, activity and nutrition and to ensure that all consumers can make informed and educated choices.
We believe that all of our products can be enjoyed as part of a balanced diet and healthy lifestyle, and we clearly communicate nutrition information on packs to help people make more informed choices. For further information about healthy lifestyle tips and how snacks can fit into this, please visit our website www.123healthybalance.com/