United Biscuits

A leading international baked snack business, part of pladis which combines three centuries of baking and confectionery expertise by bringing together its iconic Godiva, McVitie’s and Ulker brands.

For more information, please visit www.pladisglobal.com

Contact Us

Consumer Care Enquiries

Email: ubconsumerservices@pladisglobal.com
In order to provide a better service to our consumers, we kindly ask you to include the following information in your email:

  • Your name
  • Address and postcode
  • Product name, size, best before date


Freepost MCVITIE’S
Freephone: 0800 4561372


Freepost JACOB’S
Freephone: 08081 449454


The Biscuits Works, 54 Church Street, Carlisle, Cumbria, CA2 5TG

If your query relates to the Carr’s in the US market, please contact the team via the Carr’s US site.

All other biscuits

UK: 0800 4561372
Rep. of Ireland: 1800 409317

We welcome any ideas and suggestions that consumers of our brands might put forward. We do have an evaluation process for any suggestions or ideas received, through our New Product Development team, together with the Marketing Department. Although we receive a lot of ideas, unfortunately many we cannot use as we need to consider the costs of bringing to the market and the level of consumer interest to make a new product sustainable from a cost perspective on super market shelves. Because of the extensive research required to identify the level of consumer appeal, and to introduce a new product, we are not able to use any ideas from members of the public.

Media Centre



We are always looking for new suppliers that can work with us both locally and globally. Please email us, detailing what you can supply to us, with an overview of your company, where your details will be passed to the appropriate buyer.

Email: new_suppliers@pladisglobal.com


United Biscuits products are available through many retail outlets. We work closely with our retail customers by offering them merchandising advice and valuable insights to help maximise sales. Find out more on our Better Biscuits website


Our mission is to provide simple, wholesome pleasures to all our consumers.

At UB, we recognise concerns about obesity and dietary health and we’re working hard to be part of the solution. We are committed to offering clear and accurate information to help you make your own choices when it comes to snacking.

Our wide range of high quality, tasty baked snacks provide you with choice whether you’re looking for a healthier option or an indulgent treat.

We know our brands are much loved and we believe they can be enjoyed as part of a healthy balanced diet.

Eat Healthily

We believe all foods can be enjoyed in moderation as part of a healthy diet, including our snacks. We’re committed to providing our consumers with the right information to help you understand how our products can be part of a healthy and balanced lifestyle.

Your diet should provide the right amount of food for your energy needs and a variety of food groups to ensure your body gets all the right nutrients. The information below highlights the five main food groups that make up our diet, and the proportions we should eat them in to have a healthy, balanced diet.

Fruit and vegetables

Fruit and vegetables are an important part of a healthy balanced diet; we should be eating at least five portions per day.

Fruit and vegetables provide your body with a wide range of vitamins and minerals, and are a great source of dietary fibre which helps to maintain a healthy digestive system.

What counts as a portion?
  • 80g of fresh, frozen or canned fruit or vegetables
  • 30g dried fruit or vegetables
  • 150ml unsweetened fruit juice
Do potatoes count?

Potatoes have a higher starchy carbohydrate content than most other vegetables so they don’t count towards your five a day. However, they are an excellent source of carbohydrates and fibre (if you eat the skins) so should form part of a healthy diet.

Bread, rice, potatoes, pasta and other starchy foods

Starchy foods such as potatoes, bread, cereals, rice and pasta are an important part of a healthy diet. They are our main source of carbohydrates, and should make up about a third of the food we eat.

As well as energy from carbohydrates, starchy foods contain fibre, calcium, iron and B vitamins.

The UK government recommends we should eat 30g of fibre per day.

Top tip: Wholegrain varieties and potatoes with skins on provide more fibre!

Milk and dairy foods

Milk and dairy products are a great source of protein and calcium. Protein makes up the building blocks of the body. It allows the body to grow and to repair itself. Calcium is needed for the maintenance of normal bones and teeth. To make healthier choices, opt for lower-fat milk and dairy foods.

Food and drinks high in fat and/or sugar

This section of the plate makes up a smaller proportion of your total diet; it includes foods such as sweets, cakes, biscuits and sugary soft drinks. These foods are often very high in calories so cutting down can help to reduce your total energy, fat and sugars intake.

Top tip: Read the label to understand how much energy, fat and sugar is in snacks and treat foods to help you to get the right balance.

Meat, fish, eggs, beans and other non-dairy sources of protein

These foods are rich in protein which makes up the building blocks of the body. It allows the body to grow and to repair itself. Protein comes from animal sources like meat and fish as well as from beans and pulses. These foods also contain vitamins and minerals.

We are committed to providing clear and accurate nutrition information for our products to help you make your own choice when it comes to snacking.

For more information on the eatwell plate, the different food groups and a healthy diet visit:
NHS Eatwell Plate

Keep Active

Physical activity is an important part of a healthy, balanced lifestyle. It is recommended that adults take a minimum of 150 minutes of moderate physical activity per week, which can be broken into bouts of 10 minutes or more. Moderate physical activity is anything that raises your heart rate and breathing; it can include day to day activities such as brisk walking and riding a bike.

Exercise has many health benefits such as reducing your risk of heart disease and diabetes, boosting your self esteem and reducing symptoms of depression and anxiety. It also helps us to maintain a healthy weight. If we eat more calories than we use, we will gain weight.

*Energy expenditure calculated based on a 60kg adult. All products are based on one biscuit/slice/pack


  • Milk Chocolate Digestive (83 kcal) – Step Aerobics – 10 minutes
  • Jaffa Cake (46 kcal) – Frisbee – 16 minutes
  • Milk Chocolate Hobnob (92 kcal) – Walking Dog – 16 minutes
  • Penguin Biscuit Bar (130 kcal) – Cycling – 22 minutes
  • Iced Gems 25g (100 kcal) – Wii Tennis – 32 minutes
  • Peguin Mini Rolls (100 kcal) – Mowing Lawn – 17 minutes


  • Mini Cheddars Original 25g (128 kcal) – Skipping – 10 minutes
  • Oddities Salt and Vinegar Flavour 25g (111 kcal) – Roller Skating – 16 minutes
  • Twiglets 24g (99 kcal) – Gardening – 16 minutes
  • Cream Cracker (35 kcal) – Jumping Jacks – 4 minutes

There are lots of ways to stay active, even a small change to your daily habits could improve your lifestyle!

Here’s some of our top tips for increasing your physical activity:

  • Get off the bus one stop early and walk the rest of your journey
  • Take the stairs instead of the lift
  • Make shorter journeys on foot or cycle
  • Take a walk round the block on your lunch break
  • Buddy up – find a friend or family member to exercise with
  • Make it fun – choose something you enjoy and it’ll be easier to stick to
  • Join a club – find a local club and try something new
  • Family time – get outdoors and active with the kids
  • Chores – work up a sweat with the housework and get the family involved
  • Additional information

UK Physical Activity Guidelines for Adults
UK Physical Activity Guidelines for Children

Find out more about the health benefits of regular exercise:
Why Be Active?

Getting physical shouldn’t have to cost an arm and a leg! Follow the link for some tips on getting fit for free:
Free Fitness Tips

Our Products

This page is currently being updated.

If you would like information on the nutritional values of any of our products,
please email ubconsumerservices@pladisglobal.com